Robert Kaspar
Departmentsprecher Wirtschaft & Gesellschaft
Departmentsprecher Wirtschaft & Gesellschaft, Leitung Sport-, Kultur- & Veranstaltungsmanagement, Professor für Sport- und Eventmanagement
Biographical sketch and education
Dr. Robert Kaspar is the director of studies “Sports-, Culture- & Event Management”, based in Kufstein in the Tyrol, Austria. The university of applied sciences strives to be Austria’s most international university.
He is responsible for the Bachelor and Master Degree programmes, both offered in a mix of German and English and open to students from all continents. The degree programme was established in 2001 and has educated nearly 300 graduates who now enjoy leading positions in the field around the world.
Dr. Robert Kaspar has obtained his Doctorate in International Business Administration at the Vienna University of Economics after having researched and studied in New Zealand, Spain and Sweden.
Since 1994, he has served in a number of mega event companies, ranging from Expos to World Championships and holding the position of managing director for the Salzburg 2010 Olympic Winter Games bid. Based on his professional experiences and the first publications of Prof. Don Getz, Canada, he has continued to develop the “Event-Life-Cycle” model applied to various sports and cultural mega events. His research focus evolves around the long-term impacts of mega events. Currently, he has extended his research interest to the development and analysis of event strategies for cities, destinations and nations and their contribution to destination branding. Furthermore, he looks at the success factors of infrastructure development of a destination.
Professional career
| 2008 – present | University of Applied Sciences Kufstein Tyrol, Director of Studies. Sports-, Culture- & Event Management |
| 2004 -2007 | University of Applied Sciences Krems, Austria, Programme Director, Tourism and Leisure Management |
| 2003 – 2004 |
Olympic Games Knowledge Services, Lausanne IOC Bid Cities 2014 Knowledge Programme, Consultant |
| 2003 - 2004 |
Theme Park Development, Vienna Project Development, Master & Business Planning |
| 2001 – 2003 | Olympic bid committee Salzburg 2010, Managing Director |
| 2001 | max.mobil Telecommunications, Vienna, Product Manager UMTS |
| 2001 | Alpine World Ski Championships 2001, St. Anton - Head of the study groups |
| 2000 | European Capital of Culture Graz 2003, Development of the Marketing Strategy |
| 1998 – 2000 |
International Garden Festival 2000, Austria Head of department marketing & communications |
| 1999 | Olympic Games 2012 in Vienna - Pre-feasibility study, Project Manager |
| 1995–1999 | Nordic World Ski Championships 1999, Austria - Head of department |
| 1997 | Olympic bid committee Salzburg 2006 - Project management and international coordination |
Honors
1997 Winner of the Leopold-Scheidl prize of the University of Economics, Vienna
1997 Winner of the Science Prize of the Austrian Olympic Committee
Teaching at FH Kufstein
- Mega Events in Sports & Culture
- Integrative Case Studies in Sports Management
- International Excursions
Research projects
The Event-Life Cycle
- Analyzing touristic infrastructure developments
- Destination Branding
- Event Strategies
Projects
· Conception and Development of a Snow Park in Söll
· Contribution of the concept for “Culture & Education” to the successful bid of Innsbruck for the Winter Youth Olympic Games 2012
Selected publications
Kaspar, R. (2006): The Event Life Cycle Approach – The Long Marathon from Bidding to Hosting and Finally Positioning the Host City on the World Destination Map, in: Valencia Summit 2006: Major Sports Events as Opportunity for Development: The International Promotion of the City, Noos Institute, Spain, p. 112-119
Biographical sketch and education
Dr. Robert Kaspar is the director of studies “Sports-, Culture- & Event Management”, based in Kufstein in the Tyrol, Austria. The university of applied sciences strives to be Austria’s most international university.
He is responsible for the Bachelor and Master Degree programmes, both offered in a mix of German and English and open to students from all continents. The degree programme was established in 2001 and has educated nearly 300 graduates who now enjoy leading positions in the field around the world.
Dr. Robert Kaspar has obtained his Doctorate in International Business Administration at the Vienna University of Economics after having researched and studied in New Zealand, Spain and Sweden.
Since 1994, he has served in a number of mega event companies, ranging from Expos to World Championships and holding the position of managing director for the Salzburg 2010 Olympic Winter Games bid. Based on his professional experiences and the first publications of Prof. Don Getz, Canada, he has continued to develop the “Event-Life-Cycle” model applied to various sports and cultural mega events. His research focus evolves around the long-term impacts of mega events. Currently, he has extended his research interest to the development and analysis of event strategies for cities, destinations and nations and their contribution to destination branding. Furthermore, he looks at the success factors of infrastructure development of a destination.
Professional career
| 2008 – present | University of Applied Sciences Kufstein Tyrol, Director of Studies. Sports-, Culture- & Event Management |
| 2004 -2007 | University of Applied Sciences Krems, Austria, Programme Director, Tourism and Leisure Management |
| 2003 – 2004 |
Olympic Games Knowledge Services, Lausanne IOC Bid Cities 2014 Knowledge Programme, Consultant |
| 2003 - 2004 |
Theme Park Development, Vienna Project Development, Master & Business Planning |
| 2001 – 2003 | Olympic bid committee Salzburg 2010, Managing Director |
| 2001 | max.mobil Telecommunications, Vienna, Product Manager UMTS |
| 2001 | Alpine World Ski Championships 2001, St. Anton - Head of the study groups |
| 2000 | European Capital of Culture Graz 2003, Development of the Marketing Strategy |
| 1998 – 2000 |
International Garden Festival 2000, Austria Head of department marketing & communications |
| 1999 | Olympic Games 2012 in Vienna - Pre-feasibility study, Project Manager |
| 1995–1999 | Nordic World Ski Championships 1999, Austria - Head of department |
| 1997 | Olympic bid committee Salzburg 2006 - Project management and international coordination |
Honors
1997 Winner of the Leopold-Scheidl prize of the University of Economics, Vienna
1997 Winner of the Science Prize of the Austrian Olympic Committee
Teaching at FH Kufstein
- Mega Events in Sports & Culture
- Integrative Case Studies in Sports Management
- International Excursions
Research projects
The Event-Life Cycle
- Analyzing touristic infrastructure developments
- Destination Branding
- Event Strategies
Projects
· Conception and Development of a Snow Park in Söll
· Contribution of the concept for “Culture & Education” to the successful bid of Innsbruck for the Winter Youth Olympic Games 2012
Selected publications
Kaspar, R. (2006): The Event Life Cycle Approach – The Long Marathon from Bidding to Hosting and Finally Positioning the Host City on the World Destination Map, in: Valencia Summit 2006: Major Sports Events as Opportunity for Development: The International Promotion of the City, Noos Institute, Spain, p. 112-119