Foundation Management & Business Plan
Course title:
Foundation Management & Business Plan
Foundation Management & Business Plan
Semester:
2
2
Learning outcomes of course unit:
Students should become familiar with the fundamental concepts and characteristics of foundation management in general and foundation planning in particular. They will have knowledge of the components of foundation planning. They will be able to develop solution strategies for typical problem areas of establishing corporations, location, legal form, marketing, financing.
Students should become familiar with the fundamental concepts and characteristics of foundation management in general and foundation planning in particular. They will have knowledge of the components of foundation planning. They will be able to develop solution strategies for typical problem areas of establishing corporations, location, legal form, marketing, financing.
Prerequisites:
Module ABW
Module ABW
Course contents:
Introduction to the subject Fundamental concepts Business model and goal definition as part of foundation planning Informational foundation Fundamental decisions as part of foundation planning: o Location o Legal form and formalities o Marketing o Financing The business plan as a document for foundation planning Case studies
Introduction to the subject Fundamental concepts Business model and goal definition as part of foundation planning Informational foundation Fundamental decisions as part of foundation planning: o Location o Legal form and formalities o Marketing o Financing The business plan as a document for foundation planning Case studies
Recommended or required reading:
Bücher: Dowling, M. / Drumm, H.-J. (2003): Gründungsmanagement, 2., Auflage, Berlin, Heidelberg, New York. Gruber, M. / Henkel, J. / Witzler, R. (2002): Gründungsmanagement, Frankfurt / Main. Klandt, H. (2006): Gründungsmanagement: Der integrierte Unternehmensplan, 2. Auflage, München / Wien. Nathusius, K. (2001): Grundlagen der Gründungsfinanzierung, Wiesbaden. Razik, St. (2002): Spin-Off-Gründungen: Bausteine eines marktorientierten Gründungsmanagements, Osnabrück. Rüggeberg, Harald (2003): Marketing für Unternehmensgründer, Wiesbaden. Kessler, H./ Winkelhofer, G. (2004): Projektmanagement Corsten, H. (2000): Projektmanagement : Einführung Fachzeitschriften: Fachzeitschriften:Zeitschrift für Planung und Unternehmenssteuerung; Zeitschrift für Personalpsychologie; Information Systems and e-Business Management; International Entrepreneurship and Management Journal; Zeischrift für Personalforschung; Betriebswirtschaftliche Forschung und Praxis; Review of Managerial Science; Betreibswirtschaftliche Forschung und Praxis; Accounting and Business Research; Academy of Management Perspectives; Accounting Review; American Psychologist; Behavioral Research in Accounting; Decision Support Systems; Entrepreneuship, Theory and Practice; Financial Management; Harvard Business Review; Human Resource Management; International Business Review; Journal of Business; Journal of International Marketing; Journal of Management; Journal of Marketing; Strategic Management Journal; Zeitschrift für Betriebswirtschaft; Zeitschrift für betriebwirtschaftliche Forschung
Bücher: Dowling, M. / Drumm, H.-J. (2003): Gründungsmanagement, 2., Auflage, Berlin, Heidelberg, New York. Gruber, M. / Henkel, J. / Witzler, R. (2002): Gründungsmanagement, Frankfurt / Main. Klandt, H. (2006): Gründungsmanagement: Der integrierte Unternehmensplan, 2. Auflage, München / Wien. Nathusius, K. (2001): Grundlagen der Gründungsfinanzierung, Wiesbaden. Razik, St. (2002): Spin-Off-Gründungen: Bausteine eines marktorientierten Gründungsmanagements, Osnabrück. Rüggeberg, Harald (2003): Marketing für Unternehmensgründer, Wiesbaden. Kessler, H./ Winkelhofer, G. (2004): Projektmanagement Corsten, H. (2000): Projektmanagement : Einführung Fachzeitschriften: Fachzeitschriften:Zeitschrift für Planung und Unternehmenssteuerung; Zeitschrift für Personalpsychologie; Information Systems and e-Business Management; International Entrepreneurship and Management Journal; Zeischrift für Personalforschung; Betriebswirtschaftliche Forschung und Praxis; Review of Managerial Science; Betreibswirtschaftliche Forschung und Praxis; Accounting and Business Research; Academy of Management Perspectives; Accounting Review; American Psychologist; Behavioral Research in Accounting; Decision Support Systems; Entrepreneuship, Theory and Practice; Financial Management; Harvard Business Review; Human Resource Management; International Business Review; Journal of Business; Journal of International Marketing; Journal of Management; Journal of Marketing; Strategic Management Journal; Zeitschrift für Betriebswirtschaft; Zeitschrift für betriebwirtschaftliche Forschung
Planned learning activities and teaching methods:
Lecture, group work, presentation and task discussion
Lecture, group work, presentation and task discussion
Assessment methods and criteria:
Course with immanent examination character
Course with immanent examination character
Course language:
German
German
ECTS:
4.00
4.00
Course-hours-per-week (chw):
3.00
3.00
Course unit code:
V.UGR.1
V.UGR.1
Type of course unit:
Integrated course
Integrated course
Mode of delivery:
In-class course
In-class course
