Fundamentals of Entrepreneurship
Course title:
Fundamentals of Entrepreneurship
Fundamentals of Entrepreneurship
Semester:
1
1
Learning outcomes of course unit:
Students should become familiar with the fundamental concepts and characteristics of establishing a company. They will have knowledge of the stages of establishing a company and will be able to identify and discuss the factors of successfully establishing a company using practical examples. They will acquire a basic knowledge of the topics of corporations and entrepreneurship. Skills will be taught concerning ways of thinking and acting in the areas of establishing a company, business planning, finance and marketing. The changed market and environmental conditions in highly integrated and connected markets will be given a basic consideration, and means and method skills will be taught to students. In doing so, current market and environmental conditions in the area of small and medium-sized business will be given special attention to develop a business or an entrepreneur.
Students should become familiar with the fundamental concepts and characteristics of establishing a company. They will have knowledge of the stages of establishing a company and will be able to identify and discuss the factors of successfully establishing a company using practical examples. They will acquire a basic knowledge of the topics of corporations and entrepreneurship. Skills will be taught concerning ways of thinking and acting in the areas of establishing a company, business planning, finance and marketing. The changed market and environmental conditions in highly integrated and connected markets will be given a basic consideration, and means and method skills will be taught to students. In doing so, current market and environmental conditions in the area of small and medium-sized business will be given special attention to develop a business or an entrepreneur.
Course contents:
Business ? establishing a business / entrepreneur ? entrepreneurship, alternative types of business establishments: Re-establishing a business, establishing a business, MBI/MBO, franchises, spin-offs, macroeconomic importance of establishing a business, empirical factors for establishing businesses in Austria and Germany, requirements and success factors for the stages of establishment processes: Pre-set-up stage, establishment stage, R&D stage, market entry stage, growth stage
Business ? establishing a business / entrepreneur ? entrepreneurship, alternative types of business establishments: Re-establishing a business, establishing a business, MBI/MBO, franchises, spin-offs, macroeconomic importance of establishing a business, empirical factors for establishing businesses in Austria and Germany, requirements and success factors for the stages of establishment processes: Pre-set-up stage, establishment stage, R&D stage, market entry stage, growth stage
Recommended or required reading:
Bücher: Dowling, Michael / Drumm, Hans-Jürgen (2002) (Hrsg.) Gründungs-management: Vom erfolgreichen Unternehmensstart zum dauerhaften Wachstum.
Klandt, H. (1999): Gründungsmanagement: Der integrierte Unternehmensplan, München, Wien.
Faltin, G. / Ripsas, S. / Zimmer, J. (1998) (Hrsg.): Entrepreneurship: Wie aus Ideen Unternehmen werden, München.
Schefczyk, M. / Pankotsch, F. (2003): Betriebswirtschaftslehre junger Unternehmen, Stuttgart
Pleschak, F./Sabisch, H./ Wupperfeld/ U. (1994): Innovationsorientierte kleine Unternehmen: ?Wie Sie mit neuen Produkten neue Märkte erschließen?, Wiesbaden.
Razik, St. (2002): Spin-Off-Gründungen: Bausteine eines marktorientierten Gründungsmanagements, Osnabrück. Göbel, E. (2010): Unternehmensethik - Grundlagen und praktische Umsetzung Ferrell, L./ Ferrell, O. (2010): Unternehmensethik - Prinzipien und Werte Beschorner, T./ Brink, A./ Schumann, O. (2010): Unternehmensethik Becker, F. (2010): Strategisches Management Herbek, P. (2010): Strategische Unternehmensführung Bergmann, R./ Bungert, M. (2010): Strategische Unternehmensführung
Fachzeitschriften: Fachzeitschriften:Zeitschrift für Planung und Unternehmenssteuerung; Zeitschrift für Personalpsychologie; Information Systems and e-Business Management; International Entrepreneurship and Management Journal; Zeischrift für Personalforschung; Betriebswirtschaftliche Forschung und Praxis; Review of Managerial Science; Betreibswirtschaftliche Forschung und Praxis; Accounting and Business Research; Academy of Management Perspectives; Accounting Review; American Psychologist; Behavioral Research in Accounting; Decision Support Systems; Entrepreneuship, Theory and Practice; Financial Management; Harvard Business Review; Human Resource Management; International Business Review; Journal of Business; Journal of International Marketing; Journal of Management; Journal of Marketing; Strategic Management Journal; Zeitschrift für Betriebswirtschaft; Zeitschrift für betriebwirtschaftliche Forschung
Bücher: Dowling, Michael / Drumm, Hans-Jürgen (2002) (Hrsg.) Gründungs-management: Vom erfolgreichen Unternehmensstart zum dauerhaften Wachstum.
Klandt, H. (1999): Gründungsmanagement: Der integrierte Unternehmensplan, München, Wien.
Faltin, G. / Ripsas, S. / Zimmer, J. (1998) (Hrsg.): Entrepreneurship: Wie aus Ideen Unternehmen werden, München.
Schefczyk, M. / Pankotsch, F. (2003): Betriebswirtschaftslehre junger Unternehmen, Stuttgart
Pleschak, F./Sabisch, H./ Wupperfeld/ U. (1994): Innovationsorientierte kleine Unternehmen: ?Wie Sie mit neuen Produkten neue Märkte erschließen?, Wiesbaden.
Razik, St. (2002): Spin-Off-Gründungen: Bausteine eines marktorientierten Gründungsmanagements, Osnabrück. Göbel, E. (2010): Unternehmensethik - Grundlagen und praktische Umsetzung Ferrell, L./ Ferrell, O. (2010): Unternehmensethik - Prinzipien und Werte Beschorner, T./ Brink, A./ Schumann, O. (2010): Unternehmensethik Becker, F. (2010): Strategisches Management Herbek, P. (2010): Strategische Unternehmensführung Bergmann, R./ Bungert, M. (2010): Strategische Unternehmensführung
Fachzeitschriften: Fachzeitschriften:Zeitschrift für Planung und Unternehmenssteuerung; Zeitschrift für Personalpsychologie; Information Systems and e-Business Management; International Entrepreneurship and Management Journal; Zeischrift für Personalforschung; Betriebswirtschaftliche Forschung und Praxis; Review of Managerial Science; Betreibswirtschaftliche Forschung und Praxis; Accounting and Business Research; Academy of Management Perspectives; Accounting Review; American Psychologist; Behavioral Research in Accounting; Decision Support Systems; Entrepreneuship, Theory and Practice; Financial Management; Harvard Business Review; Human Resource Management; International Business Review; Journal of Business; Journal of International Marketing; Journal of Management; Journal of Marketing; Strategic Management Journal; Zeitschrift für Betriebswirtschaft; Zeitschrift für betriebwirtschaftliche Forschung
Planned learning activities and teaching methods:
Lecture, group work, presentation and task discussion
Lecture, group work, presentation and task discussion
Assessment methods and criteria:
Course with immanent examination character
Course with immanent examination character
Course language:
German
German
ECTS:
2.00
2.00
Course-hours-per-week (chw):
1.50
1.50
Course unit code:
V.GUF.1
V.GUF.1
Type of course unit:
Integrated course
Integrated course
Mode of delivery:
In-class course
In-class course
