Business Communication Instruments
Course title:
Business Communication Instruments
Business Communication Instruments
Semester:
2
2
Learning outcomes of course unit:
Expansion of social competence, speaking, reading, writing and presentation skills in English. Expansion of sociocultural knowledge of economy, politics, culture and history, expansion of intercultural skills. Ability to successfully complete a study abroad programme. Ability to discuss and present specific economic topics in the English language. Application in the area of corporate communication.
Expansion of social competence, speaking, reading, writing and presentation skills in English. Expansion of sociocultural knowledge of economy, politics, culture and history, expansion of intercultural skills. Ability to successfully complete a study abroad programme. Ability to discuss and present specific economic topics in the English language. Application in the area of corporate communication.
Prerequisites:
Module SS1
Module SS1
Course contents:
This course will teach the fundamentals of communication theory in relation to their application possibilities in marketing. Through an ever-greater importance of communication mixing in a digitalised world, theory and current case studies will be developed as a part of the lecture so students will be able to analyse and develop a modern communications mix in both theory and practise after successfully completing the course. The course will also address the importance of public relations and sponsoring.
This course will teach the fundamentals of communication theory in relation to their application possibilities in marketing. Through an ever-greater importance of communication mixing in a digitalised world, theory and current case studies will be developed as a part of the lecture so students will be able to analyse and develop a modern communications mix in both theory and practise after successfully completing the course. The course will also address the importance of public relations and sponsoring.
Recommended or required reading:
Bücher: Bergmann, Meurer (Hrsg): Best Patterns Marketing, Luchterhand, 2003 Manfred Faßler, Was ist Kommunikation?, 2. Auflage, UTB, 1997 Werner Pegels, Kommunikations-Management, Schäffer Poeschel, 4. Auflage, 2001 Manfred Bruhn, Integrierte Unternehmens- und Markenkommunikation, 2. Auflage, 2001 Chris Fill, Marketing-Kommunikation, Pearson Studium, 2001 Manfred Piwinger, Handbuch Unternehmenskommunikation, Gabler, 2007 Kümmel, Scholz, Schumacher, Einführung in die Geschichte der Medien, UTB,2004 Fachzeitschriften: Fachzeitschriften:Zeitschrift für Planung und Unternehmenssteuerung; Zeitschrift für Personalpsychologie; Information Systems and e-Business Management; International Entrepreneurship and Management Journal; Zeischrift für Personalforschung; Betriebswirtschaftliche Forschung und Praxis; Review of Managerial Science; Betreibswirtschaftliche Forschung und Praxis; Accounting and Business Research; Academy of Management Perspectives; Accounting Review; American Psychologist; Behavioral Research in Accounting; Decision Support Systems; Entrepreneuship, Theory and Practice; Financial Management; Harvard Business Review; Human Resource Management; International Business Review; Journal of Business; Journal of International Marketing; Journal of Management; Journal of Marketing; Strategic Management Journal; Zeitschrift für Betriebswirtschaft; Zeitschrift für betriebwirtschaftliche Forschung
Bücher: Bergmann, Meurer (Hrsg): Best Patterns Marketing, Luchterhand, 2003 Manfred Faßler, Was ist Kommunikation?, 2. Auflage, UTB, 1997 Werner Pegels, Kommunikations-Management, Schäffer Poeschel, 4. Auflage, 2001 Manfred Bruhn, Integrierte Unternehmens- und Markenkommunikation, 2. Auflage, 2001 Chris Fill, Marketing-Kommunikation, Pearson Studium, 2001 Manfred Piwinger, Handbuch Unternehmenskommunikation, Gabler, 2007 Kümmel, Scholz, Schumacher, Einführung in die Geschichte der Medien, UTB,2004 Fachzeitschriften: Fachzeitschriften:Zeitschrift für Planung und Unternehmenssteuerung; Zeitschrift für Personalpsychologie; Information Systems and e-Business Management; International Entrepreneurship and Management Journal; Zeischrift für Personalforschung; Betriebswirtschaftliche Forschung und Praxis; Review of Managerial Science; Betreibswirtschaftliche Forschung und Praxis; Accounting and Business Research; Academy of Management Perspectives; Accounting Review; American Psychologist; Behavioral Research in Accounting; Decision Support Systems; Entrepreneuship, Theory and Practice; Financial Management; Harvard Business Review; Human Resource Management; International Business Review; Journal of Business; Journal of International Marketing; Journal of Management; Journal of Marketing; Strategic Management Journal; Zeitschrift für Betriebswirtschaft; Zeitschrift für betriebwirtschaftliche Forschung
Planned learning activities and teaching methods:
Lecture, group work, presentation and task discussion
Lecture, group work, presentation and task discussion
Assessment methods and criteria:
Course with immanent examination character
Course with immanent examination character
Course language:
German
German
ECTS:
2.00
2.00
Course-hours-per-week (chw):
1.50
1.50
Course unit code:
V.SS2.1
V.SS2.1
Type of course unit:
INTEGRATED COURSE
INTEGRATED COURSE
Mode of delivery:
In-class course
In-class course
