Integrated Case Studies on Business Management
Course title:
Integrated Case Studies on Business Management
Integrated Case Studies on Business Management
Semester:
4
4
Learning outcomes of course unit:
Students who complete this course will have detailed knowledge of the possibilities for modelling, planning, managing and implementing alternative business models. This knowledge will be developed with integrated case studies.
Students who complete this course will have detailed knowledge of the possibilities for modelling, planning, managing and implementing alternative business models. This knowledge will be developed with integrated case studies.
Course contents:
As part of this course, current case studies related to business management will be studied in particular in cooperation with small and medium-sized businesses. Students will develop independent approaches and strategies for solving management-related problems from business practise. The following potential issues will be studied: Financial and performance problems, staff and organisational issues with special attention to a holistic and systematic reflection on knowledge thus gained.
As part of this course, current case studies related to business management will be studied in particular in cooperation with small and medium-sized businesses. Students will develop independent approaches and strategies for solving management-related problems from business practise. The following potential issues will be studied: Financial and performance problems, staff and organisational issues with special attention to a holistic and systematic reflection on knowledge thus gained.
Recommended or required reading:
Bücher: Schmelzer, H./ Sesselmann, W. (2007): Geschäftsmodellmanagement in der Praxis Wolters, M./ Kaschny, M. (2010): Geschäftsmodellmanagement in KMU Gadatsch, A. (2009): Grundkurs geschäftsmodell-Management Fachzeitschriften: Fachzeitschriften:Zeitschrift für Planung und Unternehmenssteuerung; Zeitschrift für Personalpsychologie; Information Systems and e-Business Management; International Entrepreneurship and Management Journal; Zeischrift für Personalforschung; Betriebswirtschaftliche Forschung und Praxis; Review of Managerial Science; Betreibswirtschaftliche Forschung und Praxis; Accounting and Business Research; Academy of Management Perspectives; Accounting Review; American Psychologist; Behavioral Research in Accounting; Decision Support Systems; Entrepreneuship, Theory and Practice; Financial Management; Harvard Business Review; Human Resource Management; International Business Review; Journal of Business; Journal of International Marketing; Journal of Management; Journal of Marketing; Strategic Management Journal; Zeitschrift für Betriebswirtschaft; Zeitschrift für betriebwirtschaftliche Forschung
Bücher: Schmelzer, H./ Sesselmann, W. (2007): Geschäftsmodellmanagement in der Praxis Wolters, M./ Kaschny, M. (2010): Geschäftsmodellmanagement in KMU Gadatsch, A. (2009): Grundkurs geschäftsmodell-Management Fachzeitschriften: Fachzeitschriften:Zeitschrift für Planung und Unternehmenssteuerung; Zeitschrift für Personalpsychologie; Information Systems and e-Business Management; International Entrepreneurship and Management Journal; Zeischrift für Personalforschung; Betriebswirtschaftliche Forschung und Praxis; Review of Managerial Science; Betreibswirtschaftliche Forschung und Praxis; Accounting and Business Research; Academy of Management Perspectives; Accounting Review; American Psychologist; Behavioral Research in Accounting; Decision Support Systems; Entrepreneuship, Theory and Practice; Financial Management; Harvard Business Review; Human Resource Management; International Business Review; Journal of Business; Journal of International Marketing; Journal of Management; Journal of Marketing; Strategic Management Journal; Zeitschrift für Betriebswirtschaft; Zeitschrift für betriebwirtschaftliche Forschung
Planned learning activities and teaching methods:
Lecture, group work, presentation and task discussion
Lecture, group work, presentation and task discussion
Assessment methods and criteria:
Final examination and immanent examination character
Final examination and immanent examination character
Course language:
German
German
ECTS:
3.00
3.00
Course-hours-per-week (chw):
2.00
2.00
Course unit code:
V.PR2.2
V.PR2.2
Type of course unit:
PROJECT SEMINAR
PROJECT SEMINAR
Mode of delivery:
In-class course
In-class course
