Business Ethics & Strategic Business Management
Course title:
Business Ethics & Strategic Business Management
Business Ethics & Strategic Business Management
Semester:
1
1
Learning outcomes of course unit:
Students should become familiar with the fundamental concepts and characteristics of establishing a company. They will have knowledge of the stages of establishing a company and will be able to identify and discuss the factors of successfully establishing a company using practical examples. They will acquire a basic knowledge of the topics of corporations and entrepreneurship. Skills will be taught concerning ways of thinking and acting in the areas of establishing a company, business planning, finance and marketing. The changed market and environmental conditions in highly integrated and connected markets will be given a basic consideration, and means and method skills will be taught to students. In doing so, current market and environmental conditions in the area of small and medium-sized business will be given special attention to develop a business or an entrepreneur.
Students should become familiar with the fundamental concepts and characteristics of establishing a company. They will have knowledge of the stages of establishing a company and will be able to identify and discuss the factors of successfully establishing a company using practical examples. They will acquire a basic knowledge of the topics of corporations and entrepreneurship. Skills will be taught concerning ways of thinking and acting in the areas of establishing a company, business planning, finance and marketing. The changed market and environmental conditions in highly integrated and connected markets will be given a basic consideration, and means and method skills will be taught to students. In doing so, current market and environmental conditions in the area of small and medium-sized business will be given special attention to develop a business or an entrepreneur.
Course contents:
Elements of strategic management; instruments of strategic planning (environment analysis, analysis of strengths and weaknesses, scenario technique, Delphi technique, early identification systems, value chains, experience curve, portfolio analysis, benchmarking); strategic planning and strategy models (market orientation vs. resource orientation); general strategy models (portfolio model, Porter model, Ansoff model). The relationship and interaction between the overriding fundamentals of business ethics and organisation of corporate governance will be explained and critically reflected on.
Elements of strategic management; instruments of strategic planning (environment analysis, analysis of strengths and weaknesses, scenario technique, Delphi technique, early identification systems, value chains, experience curve, portfolio analysis, benchmarking); strategic planning and strategy models (market orientation vs. resource orientation); general strategy models (portfolio model, Porter model, Ansoff model). The relationship and interaction between the overriding fundamentals of business ethics and organisation of corporate governance will be explained and critically reflected on.
Recommended or required reading:
Fachzeitschriften: Fachzeitschriften:Zeitschrift für Planung und Unternehmenssteuerung; Zeitschrift für Personalpsychologie; Information Systems and e-Business Management; International Entrepreneurship and Management Journal; Zeischrift für Personalforschung; Betriebswirtschaftliche Forschung und Praxis; Review of Managerial Science; Betreibswirtschaftliche Forschung und Praxis; Accounting and Business Research; Academy of Management Perspectives; Accounting Review; American Psychologist; Behavioral Research in Accounting; Decision Support Systems; Entrepreneuship, Theory and Practice; Financial Management; Harvard Business Review; Human Resource Management; International Business Review; Journal of Business; Journal of International Marketing; Journal of Management; Journal of Marketing; Strategic Management Journal; Zeitschrift für Betriebswirtschaft; Zeitschrift für betriebwirtschaftliche Forschung
Bücher: Dowling, Michael / Drumm, Hans-Jürgen (2002) (Hrsg.) Gründungs-management: Vom erfolgreichen Unternehmensstart zum dauerhaften Wachstum.
Klandt, H. (1999): Gründungsmanagement: Der integrierte Unternehmensplan, München, Wien.
Faltin, G. / Ripsas, S. / Zimmer, J. (1998) (Hrsg.): Entrepreneurship: Wie aus Ideen Unternehmen werden, München.
Schefczyk, M. / Pankotsch, F. (2003): Betriebswirtschaftslehre junger Unternehmen, Stuttgart
Pleschak, F./Sabisch, H./ Wupperfeld/ U. (1994): Innovationsorientierte kleine Unternehmen: ?Wie Sie mit neuen Produkten neue Märkte erschließen?, Wiesbaden.
Razik, St. (2002): Spin-Off-Gründungen: Bausteine eines marktorientierten Gründungsmanagements, Osnabrück. Göbel, E. (2010): Unternehmensethik - Grundlagen und praktische Umsetzung Ferrell, L./ Ferrell, O. (2010): Unternehmensethik - Prinzipien und Werte Beschorner, T./ Brink, A./ Schumann, O. (2010): Unternehmensethik Becker, F. (2010): Strategisches Management Herbek, P. (2010): Strategische Unternehmensführung Bergmann, R./ Bungert, M. (2010): Strategische Unternehmensführung
Fachzeitschriften: Fachzeitschriften:Zeitschrift für Planung und Unternehmenssteuerung; Zeitschrift für Personalpsychologie; Information Systems and e-Business Management; International Entrepreneurship and Management Journal; Zeischrift für Personalforschung; Betriebswirtschaftliche Forschung und Praxis; Review of Managerial Science; Betreibswirtschaftliche Forschung und Praxis; Accounting and Business Research; Academy of Management Perspectives; Accounting Review; American Psychologist; Behavioral Research in Accounting; Decision Support Systems; Entrepreneuship, Theory and Practice; Financial Management; Harvard Business Review; Human Resource Management; International Business Review; Journal of Business; Journal of International Marketing; Journal of Management; Journal of Marketing; Strategic Management Journal; Zeitschrift für Betriebswirtschaft; Zeitschrift für betriebwirtschaftliche Forschung
Bücher: Dowling, Michael / Drumm, Hans-Jürgen (2002) (Hrsg.) Gründungs-management: Vom erfolgreichen Unternehmensstart zum dauerhaften Wachstum.
Klandt, H. (1999): Gründungsmanagement: Der integrierte Unternehmensplan, München, Wien.
Faltin, G. / Ripsas, S. / Zimmer, J. (1998) (Hrsg.): Entrepreneurship: Wie aus Ideen Unternehmen werden, München.
Schefczyk, M. / Pankotsch, F. (2003): Betriebswirtschaftslehre junger Unternehmen, Stuttgart
Pleschak, F./Sabisch, H./ Wupperfeld/ U. (1994): Innovationsorientierte kleine Unternehmen: ?Wie Sie mit neuen Produkten neue Märkte erschließen?, Wiesbaden.
Razik, St. (2002): Spin-Off-Gründungen: Bausteine eines marktorientierten Gründungsmanagements, Osnabrück. Göbel, E. (2010): Unternehmensethik - Grundlagen und praktische Umsetzung Ferrell, L./ Ferrell, O. (2010): Unternehmensethik - Prinzipien und Werte Beschorner, T./ Brink, A./ Schumann, O. (2010): Unternehmensethik Becker, F. (2010): Strategisches Management Herbek, P. (2010): Strategische Unternehmensführung Bergmann, R./ Bungert, M. (2010): Strategische Unternehmensführung
Planned learning activities and teaching methods:
Lecture, group work, presentation and task discussion
Lecture, group work, presentation and task discussion
Assessment methods and criteria:
Course with immanent examination character
Course with immanent examination character
Course language:
German
German
ECTS:
3.00
3.00
Course-hours-per-week (chw):
2.00
2.00
Course unit code:
V.GUF.2
V.GUF.2
Type of course unit:
Integrated course
Integrated course
Mode of delivery:
In-class course
In-class course
