Curriculum

Courses	Semester
	(ECTS)

Kommunikation	1	2	3	4	5	6
Media Theory & Practice	4	-	-	-	-	-
Fundamentals of Communication	2	-	-	-	-	-
Language & Style I	-	4	-	-	-	-
Communication & Advertising Psychology	-	4	-	-	-	-
Language & Style II	-	-	4	-	-	-
Fundamentals of Public Relations	-	-	2	-	-	-
Austrian Media Market & Media Consumption	-	-	4	-	-	-
International Media Market & Media Consumption*	-	-	-	2	-	-
Internal Public Relations & Corporate Identity	-	-	-	4	-	-
Diversity Management*	-	-	-	-	1	-
Lobbying & Public Affairs*	-	-	-	-	2	-
Intercultural Communication*	-	-	-	-	-	4
Trends in Communication*	-	-	-	-	-	1
Integrated Communication Concepts	-	-	-	-	-	1

Basiskompetenzen	1	2	3	4	5	6
English for Marketeers I	4	-	-	-	-	-
Financial Accounting	4	-	-	-	-	-
Introduction to Business Administration	2	-	-	-	-	-
Law I	2	-	-	-	-	-
Information Technology	4	-	-	-	-	-
English for Marketeers II	-	4	-	-	-	-
Management & Human Resources	-	2	-	-	-	-
Budgeting, Financing & Controlling	-	4	-	-	-	-
Scientific Methods & Writing	-	4	-	-	-	-
Project Management	-	-	4	-	-	-
Bachelor Seminar I	-	-	2	-	-	-
Integrative Case Study I	-	-	-	3	-	-
Law II	-	-	-	-	2	-
Integrative Case Study II	-	-	-	-	3	-
Strategic & Innovation Management	-	-	-	-	-	2
Bachelor Seminar II	-	-	-	-	-	2

Marketing	1	2	3	4	5	6
Fundamentals of Marketing	4	-	-	-	-	-
Fundamentals of Marketing Research	-	2	-	-	-	-
Strategic Marketing	-	2	-	-	-	-
Brand Management*	-	-	2	-	-	-
Marketing Planning	-	-	2	-	-	-
Visual Design I	-	-	2	-	-	-
Communication Channels	-	-	-	2	-	-
Applied Marketing Research	-	-	-	4	-	-
Sponsoring*	-	-	-	1	-	-
Visual Design II	-	-	-	4	-	-
Event Management & Communication	-	-	-	4	-	-
Creativity Techniques	-	-	-	2	-	-
Marketing in New Channels*	-	-	-	-	4	-
Direct Marketing	-	-	-	-	1	-
Corporate Events & Incentives*	-	-	-	-	4	-
Branches & Careers	-	-	-	-	1	-
Marketing for Sports & Culture Enterprises	-	-	-	-	2	-
Integrated Marketing Concepts	-	-	-	-	-	4
Intercultural Consumer Behavior*	-	-	-	-	-	1
Agency Management	-	-	-	-	-	1

Komplementärkompetenzen	1	2	3	4	5	6
Presentation & Communication Techniques	4	-	-	-	-	-
Multimedia Applications I	-	4	-	-	-	-
Negotiation & Sales Training	-	-	4	-	-	-
Multimedia Applications II	-	-	4	-	-	-
Business Cases in Marketing	-	-	-	2	-	-
Multimedia Applications & Trends	-	-	-	2	-	-
International Week*	-	-	-	-	2	-
Team & Conflict Management	-	-	-	-	-	4
Business Cases in Communication	-	-	-	-	-	2

Komplementärkompetenz	1	2	3	4	5	6
Internship	-	-	-	-	8	-
Internship	-	-	-	-	-	8

ECTS...European Credit Transfer System, amount of work load for students per lecture
T...technical-economical lecture
E...lecture in English

Curriculum

Bachelor