Integrative Case Study II
Course title:
Integrative Case Study II
Integrative Case Study II
Semester:
5
5
Level:
Introductory to advanced
Introductory to advanced
Learning outcomes of course unit:
Students will learn the basic rules for scientific research and will be able to transfer this acquired theoretical knowledge from both Bachelor's papers and various out of class assignments to practical application. In addition, they will have the ability to work on and organise project-related activities. They will learn relationships and how to think in a solution-oriented manner.
Students will learn the basic rules for scientific research and will be able to transfer this acquired theoretical knowledge from both Bachelor's papers and various out of class assignments to practical application. In addition, they will have the ability to work on and organise project-related activities. They will learn relationships and how to think in a solution-oriented manner.
Prerequisites:
Diploma thesis and project management experience
Diploma thesis and project management experience
Course contents:
As part of this course, current business-related case studies from marketing and communication management will be studied. Students will develop independent approaches and strategies for solving problems from business practise. Potential problem areas are: market planning for a medium-sized company, planning corporate communication and corporate identity for a medium-sized company, preparation of marketing mix, etc. with special consideration of a holistic and systematic reflection of the knowledge previously acquired.
As part of this course, current business-related case studies from marketing and communication management will be studied. Students will develop independent approaches and strategies for solving problems from business practise. Potential problem areas are: market planning for a medium-sized company, planning corporate communication and corporate identity for a medium-sized company, preparation of marketing mix, etc. with special consideration of a holistic and systematic reflection of the knowledge previously acquired.
Recommended or required reading:
Eco, U.: Wie man eine wissenschaftliche Abschlussarbeit schreibt, 11. Auflage, 2005 Franck, N. / Stary, J.: Die Technik wissenschaftlichen Arbeitens. Eine praktische Anleitung, 12. Auflage, 2005 Seesink, W.: Einführung in das wissenschaftliche Arbeiten ohne und mit PC., 3. Auflage, 1996 Bachelor-Leitfaden: Fachhochschule Kufstein, 2009 Platzak / Rattay: Projekt Management, 2004 Kellner, H.: Projektmeetings professionell und effizient, 2003 Kerzner, H.: Project management: a systems approach to planning, scheduling, and controlling, 2008 Klose, B.: Projektabwicklung, Arbeitshilfen, Fallbeispiele, Checklisten im Projektmanagement, 2002 Litke, H.-D. / Kunow, I.: Projektmanagement, 2004 Mantel, S. J.: Project Management in practice, 2004 Meredith, J. R.: Project management: a managerial approach, 2003 Olfert, K.: Projektmanagement, 2004 Borchardt, A. / Göthlich, S.: Erkenntnisgewinnung durch Fallstudien. In: Sönke Albers, Daniel Klapper, Udo Konradt, Achim Walter und Joachim Wolf: Methodik der empirischen Forschung, 2. Auflage, 2007 Eisenhardt, K.: Building Theories from Case Study Research. In: Academy of Management Review. Band 14, 1989, Nr. 4 Roland W. Scholz und Olaf Tietje: Embedded Case Study Methods. Integrating Quantitative and Qualitative Knowledge, 2002 Stake, R.: The Art of Case Study Research, 1995
Eco, U.: Wie man eine wissenschaftliche Abschlussarbeit schreibt, 11. Auflage, 2005 Franck, N. / Stary, J.: Die Technik wissenschaftlichen Arbeitens. Eine praktische Anleitung, 12. Auflage, 2005 Seesink, W.: Einführung in das wissenschaftliche Arbeiten ohne und mit PC., 3. Auflage, 1996 Bachelor-Leitfaden: Fachhochschule Kufstein, 2009 Platzak / Rattay: Projekt Management, 2004 Kellner, H.: Projektmeetings professionell und effizient, 2003 Kerzner, H.: Project management: a systems approach to planning, scheduling, and controlling, 2008 Klose, B.: Projektabwicklung, Arbeitshilfen, Fallbeispiele, Checklisten im Projektmanagement, 2002 Litke, H.-D. / Kunow, I.: Projektmanagement, 2004 Mantel, S. J.: Project Management in practice, 2004 Meredith, J. R.: Project management: a managerial approach, 2003 Olfert, K.: Projektmanagement, 2004 Borchardt, A. / Göthlich, S.: Erkenntnisgewinnung durch Fallstudien. In: Sönke Albers, Daniel Klapper, Udo Konradt, Achim Walter und Joachim Wolf: Methodik der empirischen Forschung, 2. Auflage, 2007 Eisenhardt, K.: Building Theories from Case Study Research. In: Academy of Management Review. Band 14, 1989, Nr. 4 Roland W. Scholz und Olaf Tietje: Embedded Case Study Methods. Integrating Quantitative and Qualitative Knowledge, 2002 Stake, R.: The Art of Case Study Research, 1995
Planned learning activities and teaching methods:
Integrated course, case studies, discussion, group work
Integrated course, case studies, discussion, group work
Assessment methods and criteria:
In-course assessment
In-course assessment
Course language:
German
German
ECTS:
3.00
3.00
Course-hours-per-week (chw):
3.00
3.00
Course unit code:
PRO5
PRO5
Type of course unit:
Practise
Practise
Mode of delivery:
integrated course
integrated course
