Austrian Media Market & Media Consumption
Course title:
Austrian Media Market & Media Consumption
Austrian Media Market & Media Consumption
Semester:
3
3
Level:
Level 2: In-Depth Knowledge
Level 2: In-Depth Knowledge
Learning outcomes of course unit:
Students will have the ability to choose to express themselves linguistically and stylistically in writing and will learn the fundamental rules of working with the press and in public and especially corporate communication. They will have a sound knowledge of the Austrian and international media market and different media use in individual countries.
Students will have the ability to choose to express themselves linguistically and stylistically in writing and will learn the fundamental rules of working with the press and in public and especially corporate communication. They will have a sound knowledge of the Austrian and international media market and different media use in individual countries.
Prerequisites:
Basic knowledge of communication management
Basic knowledge of communication management
Course contents:
This course will present all the relevant media in the Austrian region. Its range, circulation numbers, market shares and features will be emphasised. In addition, the important figures of the media market (e.g. circulation, range, OTS, GSP) will be taught. The status quo of media use will be addressed and development trends illustrated.
This course will present all the relevant media in the Austrian region. Its range, circulation numbers, market shares and features will be emphasised. In addition, the important figures of the media market (e.g. circulation, range, OTS, GSP) will be taught. The status quo of media use will be addressed and development trends illustrated.
Recommended or required reading:
Bruhn, M. : Integrierte Unternehmens- und Markenkommunikation, 4. Auflage, 2006 Meckel, M. / Schmid, B. F.: Unternehmenskommunikation, 1. Auflage, 2006 Schick, S.: Interne Unternehmenskommunikation, 3. Auflage, 2007 Bruhn, M: Kommunikationspolitik. Systematischer Einsatz der Kommunikation für Unternehmen, 4. Auflage, 2007 Franck, N.: Praxiswissen Presse und Öffentlichkeitsarbeit, 2008 Bernays, E. / Schnur, P.: Edward Bernays Propaganda: Die Kunst der Public Relations, 1. Auflage, 2007 Puttentat, D.: Praxishandbuch Presse- und Öffentlichkeitsarbeit, 2007 Pleil, T.: Online-PR im Web 2.0 - Fallbeispiele aus Wirtschaft und Politik, 2007 Bentele, G. / Fröhlich, R. / Szyszka, P.: Handbuch der Public Relations, 2005
Bruhn, M. : Integrierte Unternehmens- und Markenkommunikation, 4. Auflage, 2006 Meckel, M. / Schmid, B. F.: Unternehmenskommunikation, 1. Auflage, 2006 Schick, S.: Interne Unternehmenskommunikation, 3. Auflage, 2007 Bruhn, M: Kommunikationspolitik. Systematischer Einsatz der Kommunikation für Unternehmen, 4. Auflage, 2007 Franck, N.: Praxiswissen Presse und Öffentlichkeitsarbeit, 2008 Bernays, E. / Schnur, P.: Edward Bernays Propaganda: Die Kunst der Public Relations, 1. Auflage, 2007 Puttentat, D.: Praxishandbuch Presse- und Öffentlichkeitsarbeit, 2007 Pleil, T.: Online-PR im Web 2.0 - Fallbeispiele aus Wirtschaft und Politik, 2007 Bentele, G. / Fröhlich, R. / Szyszka, P.: Handbuch der Public Relations, 2005
Planned learning activities and teaching methods:
Integrated course, case studies, discussion, group workon
Integrated course, case studies, discussion, group workon
Assessment methods and criteria:
Final examination
Final examination
Course language:
German
German
ECTS:
4.00
4.00
Course-hours-per-week (chw):
2.00
2.00
Course unit code:
KOM_A1
KOM_A1
Type of course unit:
Lecture
Lecture
Mode of delivery:
integrated course
integrated course
