International Media Market & Media Consumption*
Course title:
International Media Market & Media Consumption*
International Media Market & Media Consumption*
Semester:
4
4
Level:
Level 2: In-Depth Knowledge
Level 2: In-Depth Knowledge
Learning outcomes of course unit:
Students will have the ability to choose to express themselves linguistically and stylistically in writing and will learn the fundamental rules of working with the press and in public and especially corporate communication. They will have a sound knowledge of the Austrian and international media market and different media use in individual countries.
Students will have the ability to choose to express themselves linguistically and stylistically in writing and will learn the fundamental rules of working with the press and in public and especially corporate communication. They will have a sound knowledge of the Austrian and international media market and different media use in individual countries.
Prerequisites:
Basic knowledge of communication management
Basic knowledge of communication management
Course contents:
The media markets of Austria's neighbouring countries and important export countries will be presented and differences in respective media use illustrated. Thus, the features of the countries that foster media cooperation with Austria or those countries that can be relevant as a future market for Austria will be given special attention.
The media markets of Austria's neighbouring countries and important export countries will be presented and differences in respective media use illustrated. Thus, the features of the countries that foster media cooperation with Austria or those countries that can be relevant as a future market for Austria will be given special attention.
Recommended or required reading:
Bruhn, M. : Integrierte Unternehmens- und Markenkommunikation, 4. Auflage, 2006 Meckel, M. / Schmid, B. F.: Unternehmenskommunikation, 1. Auflage, 2006 Schick, S.: Interne Unternehmenskommunikation, 3. Auflage, 2007 Bruhn, M: Kommunikationspolitik. Systematischer Einsatz der Kommunikation für Unternehmen, 4. Auflage, 2007 Franck, N.: Praxiswissen Presse und Öffentlichkeitsarbeit, 2008 Bernays, E. / Schnur, P.: Edward Bernays Propaganda: Die Kunst der Public Relations, 1. Auflage, 2007 Puttentat, D.: Praxishandbuch Presse- und Öffentlichkeitsarbeit, 2007 Pleil, T.: Online-PR im Web 2.0 - Fallbeispiele aus Wirtschaft und Politik, 2007 Bentele, G. / Fröhlich, R. / Szyszka, P.: Handbuch der Public Relations, 2005
Bruhn, M. : Integrierte Unternehmens- und Markenkommunikation, 4. Auflage, 2006 Meckel, M. / Schmid, B. F.: Unternehmenskommunikation, 1. Auflage, 2006 Schick, S.: Interne Unternehmenskommunikation, 3. Auflage, 2007 Bruhn, M: Kommunikationspolitik. Systematischer Einsatz der Kommunikation für Unternehmen, 4. Auflage, 2007 Franck, N.: Praxiswissen Presse und Öffentlichkeitsarbeit, 2008 Bernays, E. / Schnur, P.: Edward Bernays Propaganda: Die Kunst der Public Relations, 1. Auflage, 2007 Puttentat, D.: Praxishandbuch Presse- und Öffentlichkeitsarbeit, 2007 Pleil, T.: Online-PR im Web 2.0 - Fallbeispiele aus Wirtschaft und Politik, 2007 Bentele, G. / Fröhlich, R. / Szyszka, P.: Handbuch der Public Relations, 2005
Planned learning activities and teaching methods:
Integrated course, case studies, discussion, group work
Integrated course, case studies, discussion, group work
Assessment methods and criteria:
In-course assessment
In-course assessment
Course language:
English
English
ECTS:
2.00
2.00
Course-hours-per-week (chw):
1.00
1.00
Course unit code:
KOM_A5
KOM_A5
Type of course unit:
Integrated course
Integrated course
Mode of delivery:
integrated course
integrated course
