Multimedia Applications I

Course title:
Multimedia Applications I
Semester:
2
Level:
Introduction
Learning outcomes of course unit:
Students completing the course will have an overview of multimedia applications and their specific application possibilities. They will master the basic techniques of media production and will be able to plan and conduct a multimedia project. These students will be able to create their own small graphics projects and will have a basic understanding of print, radio, TV and web productions. They will be able to evaluate and assess agencies' works (graphic artists, radio and TV producers, Internet agencies) especially using the appropriate language
Prerequisites:
none
Course contents:
Fundamentals of media technology and human perception; design techniques and layout for printing and screens; fundamentals of typography, use of fonts; multimedia hardware, ink systems, graphic formats; digital photography and image processing. The course will be conducted using practical exercises and simple software.
Recommended or required reading:
Adobe Creative Suite: Design Premium - Classroom in a Book, 2009 Bender, M./Brill, M.: Computergrafik - Ein anwendungsorientiertes Lehrbuch, 2. Auflage, 2006 Allistair, D.: Digitales Mediendesign, 2005 Schuler, G.: Digital gestalten, 2005
Planned learning activities and teaching methods:
Integrated course, case studies, discussion, group work
Assessment methods and criteria:
in-course assessment
Course language:
German
ECTS:
4.00
Course-hours-per-week (chw):
2.00
Course unit code:
MUM1
Type of course unit:
Integrated course
Mode of delivery:
integrated course
Contact
Director of Studies:
Prof. (FH) Dr. Robert Kaspar
+43 5372 71819 109
Robert.Kasparfh-kufstein.ac.at
Contact:
Sabine Handle
+43 5372 71819 135
Sabine.Handlefh-kufstein.ac.at
Facts
Duration:
6 semesters
Organisational form:
Part Time study
(Friday afternoons and Saturdays)
Fees:
€ 363.36 + € 17 student union fee per semester
Language of instruction:
80% German, 20% English
Qualification rewarded:
Bachelor of Arts in Business (B.A.)
Semester abroad:
Organized stay abroad, 5th Semester
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