Marketing & Communication Management PT
The bachelor degree program “Marketing & Communication Management” offers students a solid business administration foundation and gives them expert knowledge in marketing and communication management as well as general and specific communication competencies.
Communication theory, design and multimedia applications are the key areas that are dealt with during the entire program. Theoretical and practical elements are closely interconnected so that students have the opportunity to think and act analytically, innovatively and creatively.
Highlights
- intensive study of a comprehensive body of knowledge in the area of marketing and communication
- specialized training in language and style
- study of press relations and the international media markets
