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International Events Management

Niveau der Lehrveranstaltung/des Moduls laut Lehrplan

second cycle, Master

Lernergebnisse der Lehrveranstaltung/des Moduls

Students are able to distinguish between different types of events, analyse their scope and identify the most important tools in events management. A focus is on the international trends, developments and cases in events management.

Voraussetzungen laut Lehrplan

not applicable

Lehrinhalte

- Alongside an introduction to the terminology of events management, different types of event and their applications will be identified.
- Analysis of the reasons (marketing, profit, image transfer) for events (B2B, B2C).
- Consideration of the various factors for the success of events
- Presentation of the influencing factors.
- Description of the implementation of event ideas, goals, design, control and final evaluation.
- Analysis of the safety considerations and responsible health and safety management.
- Illustration of the psychological elements of successful event planning.
- Outline of the principles of creative event design.

empfohlene Fachliteratur

Beech, J., Kaiser, S., Kaspar, R. (eds.) (2014): Business of Events Management. Pearson, Harlow
Bladen, Charles: Events management. - 1. publ. 2012
Bowdin, G. A. J.: Events management. - 3rd ed 2010

Bewertungsmethoden und -kriterien

written examination

Unterrichtssprache

English

Anzahl der zugewiesenen ECTS-Credits

4

geplante Lehr- und Lernmethoden

integrated course, case studies, discussion, group work

Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird

1

Name des/der Vortragenden

Dr. Susanne Gellweiler

Studienjahr

1st year of study

empfohlene optionale Programmeinheiten

not applicable

Kennzahl der Lehrveranstaltungen/des Moduls

BC.EVE.1

Art der Lehrveranstaltung/des Moduls

compulsory (seminar degree)

Art der Lehrveranstaltung

in-class course

Praktikum/Praktika

not applicable

Kontaktpersonen

Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Studiengangsleiterin
+43 5372 71819 176
Monika.Kohlhoferfh-kufstein.ac.at
Exner Carina
Carina Exner
Studiengangsassistentin
+43 5372 71819 118
Carina.Exnerfh-kufstein.ac.at
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