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Communication Management

Niveau der Lehrveranstaltung/des Moduls laut Lehrplan

second cycle, Master

Lernergebnisse der Lehrveranstaltung/des Moduls

Students understand the communication challenges in sports, culture & events management. They are aware of the challenges of integrated marketing communication and the communication tools in the age of booming social media. They are capable of designing communication campaigns including the latest trends.

Voraussetzungen laut Lehrplan

not applicable

Lehrinhalte

Students learn about the traditional and modern tools of communication management such as active (Press Releases, Press Conferences) as well as passive (Interviews, discussions) media work. They develop their own best practice examples in sports, culture & events management case studies. Crisis communication scenarios are a special session within this course. Corporate identity as well as the integration of social media communication in the overall communication plan complement the course.

empfohlene Fachliteratur

Klikauer, T. (2007): Communication and management at work. Palgrave Macmillan
Munter, M., Hamiltion, L. (2013): Guide to Managerial Communication (10th Edition). Prentice Hall
Shapiro, D. (2004): Conflict and communication: a guide through the labyrinth of conflict management. IDEA Press

Bewertungsmethoden und -kriterien

written examination

Unterrichtssprache

English

Anzahl der zugewiesenen ECTS-Credits

3

geplante Lehr- und Lernmethoden

integrated course, case studies, discussion, group work

Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird

1

Name des/der Vortragenden

Dr. Mag. Peter Dietrich

Studienjahr

1st year of study

empfohlene optionale Programmeinheiten

not applicable

Kennzahl der Lehrveranstaltungen/des Moduls

MCM.1

Art der Lehrveranstaltung/des Moduls

compulsory (integrated lecture)

Art der Lehrveranstaltung

in-class course

Praktikum/Praktika

not applicable

Kontaktpersonen

Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Studiengangsleiterin
+43 5372 71819 176
Monika.Kohlhoferfh-kufstein.ac.at
Exner Carina
Carina Exner
Studiengangsassistentin
+43 5372 71819 118
Carina.Exnerfh-kufstein.ac.at
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