Niveau der Lehrveranstaltung/des Moduls laut Lehrplan
second cycle, Master
Lernergebnisse der Lehrveranstaltung/des Moduls
Students comprehend the basic knowledge of intercultural management and can apply them on the specific fields of arts, sports and events management. They understand the needs and benefits of a deeper understanding of different cultures and therefore motivate intercultural teams to authentic achievements. They are able to reflect on the relativity of their own values and recognize that there are no recipes for intercultural understanding, but basic questions, that one has to pose himself before getting in action.
Voraussetzungen laut Lehrplan
To meet the challenges of international cooperation projects, intercultural management is an essential tool. In general, intercultural management theories differ in several levels of intercultural understanding and make a key point in communication. The latter includes verbal and non-verbal communication considering facial expression, clothing, salutation, the sound of a language in case of face-to-face communication. Virtual exchange through email or other mediatized forms depend in a higher degree on the power of the written or spoken word and needs a deeper comprehension of social structures and symbolic meanings of a culture and society. Especially in the field of the arts, sports and events, intercultural communication transcends mere business goals, as the subjects itself are related to the values and rules of societies: Football or soccer or American football? Bollywood or Hollywood or Nollywood? Big in Japan? Male or female counterpart? Do I understand the political background of a certain country and respect other forms of living together? The lecture introduces basic theories of intercultural management and applies them to the fields of sports, arts and events.
Edward T. Hall (2003): Understanding different cultures (French, German, Americans), Intercultural Press
Fons Trompenaar (2011): Riding the waves of Culture, London.
Fons Trompenaar (2004): Business across cultures
Hofstede, Geert (2005): Cultures and organizations. Software of the minds. McGrawHill
Bewertungsmethoden und -kriterien
Anzahl der zugewiesenen ECTS-Credits
geplante Lehr- und Lernmethoden
integrated course, case studies, discussion, group work
Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird
Name des/der Vortragenden
Mark Romanelli, MBA
1st year of study
empfohlene optionale Programmeinheiten
Kennzahl der Lehrveranstaltungen/des Moduls
Art der Lehrveranstaltung/des Moduls
Art der Lehrveranstaltung