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Destination Management: Developed Destinations

Niveau der Lehrveranstaltung/des Moduls laut Lehrplan

second cycle, Master

Lernergebnisse der Lehrveranstaltung/des Moduls

Students know the importance of brand management for developed tourism destinations and understand the potential synergies of the inclusion of events in the positioning of destinations.

Voraussetzungen laut Lehrplan

not applicable

Lehrinhalte

Students will be included in a discussion of the phenomenon of tourism and the most important key performance indicators will be established. The organization of tourism in developed destinations will be illuminated. With reference to practical examples the benefit of clear positioning of a destination will be clarified. By means of case studies, students will develop a comprehensive insight into the structure and organization of a tourist destination.

empfohlene Fachliteratur

Morrison, A. M. (2013): Marketing and Managing Tourism Destinations. Routledge
Harrill, R. (2005): Fundamentals of Destination Management And Marketing. Educational Institute of the American Hotel Motel Association
Boniface, Brian; COOPER, Chris (2005): Worldwide Destinations. The geography of travel and tourism. Elsevier Butterworth-Heinemann, Oxford.

Bewertungsmethoden und -kriterien

written examination

Unterrichtssprache

English

Anzahl der zugewiesenen ECTS-Credits

4

geplante Lehr- und Lernmethoden

integrated course, case studies, discussion, group work

Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird

2

Name des/der Vortragenden

Mag. Stefan Pühringer, MA

Studienjahr

1st year of study

empfohlene optionale Programmeinheiten

not applicable

Kennzahl der Lehrveranstaltungen/des Moduls

OM.DEM.1

Art der Lehrveranstaltung/des Moduls

compulsory (seminar degree)

Art der Lehrveranstaltung

in-class course

Praktikum/Praktika

not applicable

Kontaktpersonen

Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Studiengangsleiterin
+43 5372 71819 176
Monika.Kohlhoferfh-kufstein.ac.at
Exner Carina
Carina Exner
Studiengangsassistentin
+43 5372 71819 118
Carina.Exnerfh-kufstein.ac.at
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