Sports, Culture & Events Management VZ
Apply Icon
Jetzt
Bewerben

Destination Management: Emerging Destinations

Niveau der Lehrveranstaltung/des Moduls laut Lehrplan

second cycle, Master

Lernergebnisse der Lehrveranstaltung/des Moduls

Students understand the challenges for emerging destinations and the key success factors for entering the international tourism and leisure markets.

Voraussetzungen laut Lehrplan

not applicable

Lehrinhalte

The international trends in the tourism and leisure industries and their impact on destination management for emerging destinations will be discussed. Students will acquire concrete strategies for tourist product development and will focus on the placement of destinations among international competitors. Particular consideration of the use of sporting, cultural and business events to achieve positioning will also be addressed.

empfohlene Fachliteratur

Morrison, A. M. (2013): Marketing and Managing Tourism Destinations. Routledge
Harrill, R. (2005): Fundamentals of Destination Management And Marketing. Educational Institute of the American Hotel Motel Association
Boniface, Brian; COOPER, Chris (2005): Worldwide Destinations. The geography of travel and tourism. Elsevier Butterworth-Heinemann, Oxford.

Bewertungsmethoden und -kriterien

written examination

Unterrichtssprache

English

Anzahl der zugewiesenen ECTS-Credits

4

geplante Lehr- und Lernmethoden

integrated course, case studies, discussion, group work

Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird

3

Name des/der Vortragenden

Mag. (FH) Stefan Pühringer, MA

Studienjahr

2nd year of study

empfohlene optionale Programmeinheiten

not applicable

Kennzahl der Lehrveranstaltungen/des Moduls

OM.DEM.2

Art der Lehrveranstaltung/des Moduls

compulsory (seminar degree)

Art der Lehrveranstaltung

in-class course

Praktikum/Praktika

not applicable

Kontaktpersonen

Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Studiengangsleiterin
+43 5372 71819 176
Monika.Kohlhoferfh-kufstein.ac.at
Exner Carina
Carina Exner
Studiengangsassistentin
+43 5372 71819 118
Carina.Exnerfh-kufstein.ac.at
Näher Informieren

NÄHER INFORMIEREN

FAQ
10 Jahre SKVM Booklet
10 Jahre SKVM Booklet
Infofolder
Infofolder

Social Media Links

Join us on facebook: Höhenflug

Watch SKVM-TV (2013 - 2017)