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Strategic Events Management: Sports Events

Niveau der Lehrveranstaltung/des Moduls laut Lehrplan

second cycle, Master

Lernergebnisse der Lehrveranstaltung/des Moduls

Students understand the challenges for cities and nations applying for sports events and the integrative process from bidding to planning and finally hosting a sports event. Students comprehend the importance of post-event sports venue management as well as the success factors of designing an integrated long-term sports venue and events strategy.

Voraussetzungen laut Lehrplan

not applicable

Lehrinhalte

The stages of a sports event from bidding to planning, organizing and hosting including the post-event sports tourism product development. Key stakeholders in sports events management. The role of local, regional and national governments in developing sports events infrastructure. Financial Management of sports events. Designing an integrated sports events and venue strategy.

empfohlene Fachliteratur

BEECH, J. & CHADWICK, S. (2013): The Business of Sport Management. Pearson Education, Harlow
MASTERMAN, G. (2009): Strategic sports event management: an international approach. Elsevier Butterworth-Heinemann, Amsterdam

Bewertungsmethoden und -kriterien

written examination

Unterrichtssprache

English

Anzahl der zugewiesenen ECTS-Credits

4

geplante Lehr- und Lernmethoden

integrated course, case studies, discussion, group work

Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird

2

Name des/der Vortragenden

Eric Bruzzone, LLM, MBA

Studienjahr

1st year of study

empfohlene optionale Programmeinheiten

not applicable

Kennzahl der Lehrveranstaltungen/des Moduls

OM.SEM.1

Art der Lehrveranstaltung/des Moduls

compulsory (seminar degree)

Art der Lehrveranstaltung

in-class course

Praktikum/Praktika

not applicable

Kontaktpersonen

Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Studiengangsleiterin
+43 5372 71819 176
Monika.Kohlhoferfh-kufstein.ac.at
Exner Carina
Carina Exner
Studiengangsassistentin
+43 5372 71819 118
Carina.Exnerfh-kufstein.ac.at
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