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Strategic Project Development: Leisure Project Development

Niveau der Lehrveranstaltung/des Moduls laut Lehrplan

second cycle, Master

Lernergebnisse der Lehrveranstaltung/des Moduls

Students are able to accompany a practical project in the leisure industry from conception, to the invitation of tenders, and then to the realization of the project and thus compile appropriate utilization and marketing concepts.

Voraussetzungen laut Lehrplan

not applicable

Lehrinhalte

The course deals with the individual steps from the conception of a project through to the strategic project development. With reference to real-world projects from the tourism and leisure industries (such as swimming pools, parks, HotSpots, theme parks etc.), success factors will be discussed and eventually a specific project will be developed.

empfohlene Fachliteratur

Kerzner, H. (2009): Project Management – Case Studies. 3. ed., Wiley, Hoboken, NJ
Roberts, K. (2003) The leisure industries. Palgrave Macmillian, Basingstoke (u.a.)
Maciocco, G.; Serelli, S. (Hrsg.) (2009): Enhancing the City: New Perspectives for Tourism and Leisure (Urban and Landscape Perspectives). Springer

Bewertungsmethoden und -kriterien

written examination

Unterrichtssprache

English

Anzahl der zugewiesenen ECTS-Credits

4

geplante Lehr- und Lernmethoden

integrated course, case studies, discussion, group work

Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird

3

Name des/der Vortragenden

Mark Romanelli, MBA

Studienjahr

2nd year of study

empfohlene optionale Programmeinheiten

not applicable

Kennzahl der Lehrveranstaltungen/des Moduls

OM.SPD.2

Art der Lehrveranstaltung/des Moduls

compulsory (seminar degree)

Art der Lehrveranstaltung

in-class course

Praktikum/Praktika

not applicable

Kontaktpersonen

Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Studiengangsleiterin
+43 5372 71819 176
Monika.Kohlhoferfh-kufstein.ac.at
Exner Carina
Carina Exner
Studiengangsassistentin
+43 5372 71819 118
Carina.Exnerfh-kufstein.ac.at
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