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Business Project I

Niveau der Lehrveranstaltung/des Moduls laut Lehrplan

second cycle, Master

Lernergebnisse der Lehrveranstaltung/des Moduls

Students can apply project management in the field of sport/culture/events. They master the core fundamentals (design/creation, planning, finance/budgeting, implementation, documentation, evaluation, controlling) and are able to practically apply this knowledge in their own or in external projects.

Voraussetzungen laut Lehrplan

not applicable

Lehrinhalte

- Joint kick-off lecture
- Close coordination with project management
- Briefing with the project client
- Project development and control
- Monthly report preparation
- Coaching
- Implementation and completion
- Support in the realization of the project
- Post-project report/documentation/final presentation

empfohlene Fachliteratur

Beech, J., Kaiser, S., Kaspar, R. (eds.) (2014): Business of Events Management. Pearson, Harlow
Kerzner, Harold (2006): Project Management: A Systems Approach to Planning, Scheduling and Controlling. Wiley&Sons
Zimmermann, J. T. (2007): Sport sponsorship in B2B organizations: A survey of strategies and consumer perception. VDM Verlag
Skinner, B. E. (2003): Event sponsorship. Wiley
Preston, C. A. (2012): Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions. Wiley

Bewertungsmethoden und -kriterien

immanent exam character (final report)

Unterrichtssprache

English

Anzahl der zugewiesenen ECTS-Credits

4

geplante Lehr- und Lernmethoden

integrated course, case studies, discussion, group work

Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird

2

Name des/der Vortragenden

Team SKVM

Studienjahr

1st year of study

empfohlene optionale Programmeinheiten

not applicable

Kennzahl der Lehrveranstaltungen/des Moduls

BPR.1

Art der Lehrveranstaltung/des Moduls

compulsory (project)

Art der Lehrveranstaltung

in-class course

Praktikum/Praktika

not applicable

Kontaktpersonen

Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Studiengangsleiterin
+43 5372 71819 176
Monika.Kohlhoferfh-kufstein.ac.at
Exner Carina
Carina Exner
Studiengangsassistentin
+43 5372 71819 118
Carina.Exnerfh-kufstein.ac.at
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