Sports, Culture & Events Management VZ
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Business Project II

Niveau der Lehrveranstaltung/des Moduls laut Lehrplan

second cycle, Master

Lernergebnisse der Lehrveranstaltung/des Moduls

Students can apply project management in the field of sport/culture/events. They master the core fundamentals (design/creation, planning, finance/budgeting, implementation, documentation, evaluation, controlling) and are able to practically apply this knowledge in their own or in external projects.

Voraussetzungen laut Lehrplan

not applicable

Lehrinhalte

- Joint kick-off lecture
- Close coordination with project management
- Briefing with the project client
- Project development and control
- Monthly report preparation
- Coaching
- Implementation and completion
- Support in the realization of the project
- Post-project report/documentation/final presentation

Based on the previous knowledge acquired in the first business project, students design and produce more advanced and sophisticated events or projects.

empfohlene Fachliteratur

Beech, J., Kaiser, S., Kaspar, R. (eds.) (2014): Business of Events Management. Pearson, Harlow
Kerzner, Harold (2006): Project Management: A Systems Approach to Planning, Scheduling and Controlling. Wiley&Sons
Zimmermann, J. T. (2007): Sport sponsorship in B2B organizations: A survey of strategies and consumer perception. VDM Verlag
Skinner, B. E. (2003): Event sponsorship. Wiley
Preston, C. A. (2012): Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions. Wiley

Bewertungsmethoden und -kriterien

immanent exam character (final report)

Unterrichtssprache

English

Anzahl der zugewiesenen ECTS-Credits

4

geplante Lehr- und Lernmethoden

integrated course, case studies, discussion, group work

Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird

3

Name des/der Vortragenden

Team SKVM

Studienjahr

2nd year of study

empfohlene optionale Programmeinheiten

not applicable

Kennzahl der Lehrveranstaltungen/des Moduls

BPR.2

Art der Lehrveranstaltung/des Moduls

compulsory (project)

Art der Lehrveranstaltung

in-class course

Praktikum/Praktika

not applicable

Kontaktpersonen

Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Studiengangsleiterin
+43 5372 71819 176
Monika.Kohlhoferfh-kufstein.ac.at
Exner Carina
Carina Exner
Studiengangsassistentin
+43 5372 71819 118
Carina.Exnerfh-kufstein.ac.at
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