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Media Training

Niveau der Lehrveranstaltung/des Moduls laut Lehrplan

second cycle, Master

Lernergebnisse der Lehrveranstaltung/des Moduls

Students know the innovative use of the media and its function within project processes. They master the management strategies in speaking, writing and interacting with all kind of media representatives.

Voraussetzungen laut Lehrplan

not applicable

Lehrinhalte

Introduction of basic texts for dealing with the media (see the recommended reading list);
iconography and oral traditions;
training examples from the USA and Europe - discussion of different training approaches;
public speaking (radio, television, corporate videos etc.), presentations, welcoming speeches;
distribution of innovative ideas as competency-building in scientific education.

empfohlene Fachliteratur

Elleström, Lars (2010): Media borders, multimodality and intermediality. Palgrave Macmillan. Basingstoke [u.a.]
Jäger, Ludwig (2010): Media, culture, and mediality: new insights into the current state of research. Transcript.-Verl.. Bielefeld.
Stewart, Sally (2004) Media training 101: a guide to meeting the press. 6. Print, Wiley, Hoboken, NJ

Bewertungsmethoden und -kriterien

immanent exam character (active participation)

Unterrichtssprache

English

Anzahl der zugewiesenen ECTS-Credits

2

geplante Lehr- und Lernmethoden

integrated course, case studies, discussion, group work

Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird

4

Name des/der Vortragenden

Max Oppel

Studienjahr

2nd year of study

empfohlene optionale Programmeinheiten

not applicable

Kennzahl der Lehrveranstaltungen/des Moduls

SOC.3

Art der Lehrveranstaltung/des Moduls

compulsory (lecture)

Art der Lehrveranstaltung

in-class course

Praktikum/Praktika

not applicable

Kontaktpersonen

Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Studiengangsleiterin
+43 5372 71819 176
Monika.Kohlhoferfh-kufstein.ac.at
Exner Carina
Carina Exner
Studiengangsassistentin
+43 5372 71819 118
Carina.Exnerfh-kufstein.ac.at
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