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Digital Events

Niveau der Lehrveranstaltung/des Moduls laut Lehrplan

second cycle, Master

Lernergebnisse der Lehrveranstaltung/des Moduls

Students are able to reflect on the specifics of digital events. They can judge on the appropriate occasions on which digital events make sense either as corporate marketing events in the events business or within the uprising tendency of digital festivals in the cultural industry. They understand the regulatory frameworks and the basics of Web2.0. They can apply digital tools and techniques to all kinds of digital events.

Voraussetzungen laut Lehrplan

not applicable

Lehrinhalte

Digital event management basics.

Overview media use. How does web 2.0 affect our society, institutionalized behavioural patterns that occur IE throughout facebook.

Evaluation of social media tools that are appropriate for events management. Advantages/disadvantages. Fields of operations (pre, during, post phases).

Analysis and assessment regarding mobile devices and software. Sensible and efficient use of augmented reality, location based services, mobile tagging (qr), content sharing, Rfid, NFE, streaming, voting, invitation management, multi-touch.

New rising formats: cross media productions, social media events, transmedia storytelling etc.

empfohlene Fachliteratur

Saget, A. (2012): The event marketing handbook. CreateSpace Independent Publishing Platform
Goldblatt, J. (2010): Special events. A new generation and the next frontier. Wiley
Allen, J. (2008): Event planning: the ultimate guide. Wiley.
Solis, B. (2011): Engage. Wiley
Lindstrom, M. (2011): Brandwashed. Crown Business.
Lieb, R. (2011): Content Marketing. Que Publishing

Bewertungsmethoden und -kriterien

immanent exam character (final report)

Unterrichtssprache

English

Anzahl der zugewiesenen ECTS-Credits

2

geplante Lehr- und Lernmethoden

integrated course, case studies, discussion, group work

Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird

4

Name des/der Vortragenden

Michael Clemens FRITZ

Studienjahr

2nd year of study

empfohlene optionale Programmeinheiten

not applicable

Kennzahl der Lehrveranstaltungen/des Moduls

EVE.5

Art der Lehrveranstaltung/des Moduls

compulsory (seminar degree)

Art der Lehrveranstaltung

in-class course

Praktikum/Praktika

not applicable

Kontaktpersonen

Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Studiengangsleiterin
+43 5372 71819 176
Monika.Kohlhoferfh-kufstein.ac.at
Exner Carina
Carina Exner
Studiengangsassistentin
+43 5372 71819 118
Carina.Exnerfh-kufstein.ac.at
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