Sports, Culture & Events Management VZ
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Sponsoring

Niveau der Lehrveranstaltung/des Moduls laut Lehrplan

second cycle, Master

Lernergebnisse der Lehrveranstaltung/des Moduls

Students understand the properties associated with a sponsoring contract from both the sponsored athlete, team or event as well as from the corporate side. Students conceive the role of sponsorship activiation as well as the various sponsorships in sports, culture, business and society.

Voraussetzungen laut Lehrplan

not applicable

Lehrinhalte

- Selection of sponsorshop portfolios from a corporate point of view.
- Development of sponsorship packages from a sports, cultural or business property owner.
- Elements of a sponsorship contract.
- Differentiation between cash and value-in-kind sponsorship.
- Sponsorship activation.

Sponsoring in the fields of art and culture requires specific knowledge and creativity in relation of good and valuable consideration, which is the main challenge.

empfohlene Fachliteratur

Beech, J., Kaiser, S., Kaspar, R. (eds.) (2014): Business of Events Management. Pearson, Harlow
Lagae, W. (2005): Sports Sponsorship and Marketing Communications - A European Perspective, Pearson
Masterman, G. (2009): Strategic sports event management: an international approach. 2. ed., Olympic ed., Elsevier Butterworth-Heinemann, Amsterdam (u.a.)

Bewertungsmethoden und -kriterien

written examination

Unterrichtssprache

English

Anzahl der zugewiesenen ECTS-Credits

1

geplante Lehr- und Lernmethoden

integrated course, case studies, discussion, group work

Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird

2

Name des/der Vortragenden

Mark Romanelli, MBA

Studienjahr

1st year of study

empfohlene optionale Programmeinheiten

not applicable

Kennzahl der Lehrveranstaltungen/des Moduls

FSU.2

Art der Lehrveranstaltung/des Moduls

compulsory (lecture)

Art der Lehrveranstaltung

in-class course

Praktikum/Praktika

not applicable

Kontaktpersonen

Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Studiengangsleiterin
+43 5372 71819 176
Monika.Kohlhoferfh-kufstein.ac.at
Exner Carina
Carina Exner
Studiengangsassistentin
+43 5372 71819 118
Carina.Exnerfh-kufstein.ac.at
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