Foto von Weinkisten und darin platzierten Tauschgegenständen

Out of the Box.

16.01.2017 | Practical projects

Organized by four master students of Sports, Culture & Events Management, the goal of this project was to provide a unique and authentic event.

Specifically, the aim was to create and implement a successful night market, taking place at the wine bar “Vitus & Urban” on 12 January 2017. To ensure an exceptional experience, three distinct however interdependent areas were combined within one concept. For this purpose, six regional stall-keepers and two local bands, i.e., “die wohngemeinschaft” and Lisa Mauracher, were engaged. The core however was formed by an exchange area where people could – based on an own currency and specific rules – exchange goods, emphasizing give-and-take. To complete the picture, a specially tailored branding was developed, which ran like a common thread through all marketing and implementation activities.

Eindrücke vom Out of the Box

20170116_News_SKVM-Out-of-the-Box_11_Atmosphere

20170116_News_SKVM-Out-of-the-Box_04_Wine-Boxes

20170116_News_SKVM-Out-of-the-Box_08_Stalls

20170116_News_SKVM-Out-of-the-Box_01_Team

20170116_News_SKVM-Out-of-the-Box_02_Team

20170116_News_SKVM-Out-of-the-Box_09_Lisa-Mauracher

20170116_News_SKVM-Out-of-the-Box_06_Exchange-Area

20170116_News_SKVM-Out-of-the-Box_03_Coins

20170116_News_SKVM-Out-of-the-Box_07_Stalls

20170116_News_SKVM-Out-of-the-Box_10_Atmosphere

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