Business Management FT
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Corporate Communication and Crisis Management

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students:
• are familiar with the fundamentals of business communication.
• are familiar with the most important theoretical approaches as well as tools of strategic planning and the optimization of business communication.
• are able to identify and apply relevant communicative measures to prevent crises and handle crises.

prerequisites and co-requisites

not applicable

course contents

In this course students learn about the fundamentals of corporate communication. They main focus is placed on the selection, optimization and application of communication tools in the context of an integrated and balanced communication mix. Students pay particular attention to stakeholders and staff (internal PR, change communication), clients (client PR, corporate publishing), media (media relations), investors (investor relations) and society (public affairs, innovative communication, corporate social responsibility). Students learn to assess successful crisis communication by analyzing business crisis situations, also with the help of case studies.

recommended or required reading

Schick (2014): Interne Unternehmenskommunikation: Strategien entwickeln, Strukturen schaffen, Prozesse steuern, 5. Aufl., Stuttgart: Schäffer-Poeschel
Mast, C. (2013): Unternehmenskommunikation - Ein Leitfaden, 5. Aufl., Stuttgart: UTB
Bührer, D. (2007): Toolbox Business-Kommunikation: Handwerkszeug für eine effizientere Kommunikation. Offenbach: Gabal.
Meckel, M.; Schmidt, B. F. (Hrsg.) (2008): Unternehmenskommunikation: Kommunikationsmanagement aus Sicht der Unternehmensführung, 2. Aufl., Wiesbaden: Gabler
Thießen, A. (2013): Handbuch Krisenmanagement, Wiesbaden: Springer.
Sartory, B.; Senn, P.; Zimmermann, B.; Mazumder, S. (2013): Praxis-handbuch Krisenmanagement, Zürich: Midas.

assessment methods and criteria

case study and/or housework

language of instruction

German

number of ECTS credits allocated

3

planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered

4

name of lecturer(s)

Claudia Grauss, MSc

year of study

2.year of studies

recommended optional program components

not applicable

course unit code

ENT.1

type of course unit

compulsory

mode of delivery

In-class course

work placement(s)

not applicable