Business Management FT
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International & Cross Cultural Management (E)

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students are familiar with the fundamental strategies and processes of the internationalization of businesses.

• are familiar with the essential features of management activities and leadership activities.
• are familiar with the context of intercultural cooperation.
• are able to evaluate and assess strategic decisions for internationalization.

prerequisites and co-requisites

not applicable

course contents

Forms of internationalization and globalization, internationalization strategies, problems and solution approaches of international context dependency in small and medium-sized businesses, in particular also in emerging markets, characteristics of intercultural communication, cultural awareness, management of international teams, resolution of intercultural conflicts, management in intercultural contexts.

recommended or required reading

Browaeys, M.-J.; Price, R. (2011): Understanding Cross-Cultural Management, 2nd ed., Essex: Financial Times Prentice Hall.
Hofstede, G.; Hofstede, G.M.; Minkov, M. (2010): Cultures and Organizations - Software of the Mind: Intercultural Cooperation and Its Importance for Survival, 3rd ed., New York: Mcgraw-Hill Professional.
Hofstede, G.; Hofstede, G. M.; Mayer, P.; Sondermann, M. (2011): Lokales Denken, globales Handeln: Interkulturelle Zusammenarbeit und globales Management, 5. Aufl., München: dtv.
Rugman, A. M.; Collinson, S. (2012): International Business, 6th ed., Essex: Pearson Education.
Morschett, D.; Schramm-Klein, H.; Zentes, J. (2010): Strategic International Management, 2nd ed., Wiesbaden: Gabler.
Rugman, A. M. (2009): The Oxford Handbook of International Business, 2nd ed., New York: Oxford University Press.

assessment methods and criteria

Study and/or presentation

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Alexander Rehm

year of study

2.year of studies

recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery

In-class course

work placement(s)

not applicable