International & Cross Cultural Management (E)
level of course unit
first cycle, Bachelor
Learning outcomes of course unit
Students are familiar with the fundamental strategies and processes of the internationalization of businesses.
• are familiar with the essential features of management activities and leadership activities.
• are familiar with the context of intercultural cooperation.
• are able to evaluate and assess strategic decisions for internationalization.
prerequisites and co-requisites
Forms of internationalization and globalization, internationalization strategies, problems and solution approaches of international context dependency in small and medium-sized businesses, in particular also in emerging markets, characteristics of intercultural communication, cultural awareness, management of international teams, resolution of intercultural conflicts, management in intercultural contexts.
recommended or required reading
Browaeys, M.-J.; Price, R. (2011): Understanding Cross-Cultural Management, 2nd ed., Essex: Financial Times Prentice Hall.
Hofstede, G.; Hofstede, G.M.; Minkov, M. (2010): Cultures and Organizations - Software of the Mind: Intercultural Cooperation and Its Importance for Survival, 3rd ed., New York: Mcgraw-Hill Professional.
Hofstede, G.; Hofstede, G. M.; Mayer, P.; Sondermann, M. (2011): Lokales Denken, globales Handeln: Interkulturelle Zusammenarbeit und globales Management, 5. Aufl., München: dtv.
Rugman, A. M.; Collinson, S. (2012): International Business, 6th ed., Essex: Pearson Education.
Morschett, D.; Schramm-Klein, H.; Zentes, J. (2010): Strategic International Management, 2nd ed., Wiesbaden: Gabler.
Rugman, A. M. (2009): The Oxford Handbook of International Business, 2nd ed., New York: Oxford University Press.
assessment methods and criteria
Study and/or presentation
language of instruction
number of ECTS credits allocated
planned learning activities and teaching methods
Lecture, group work, presentation and task discussion
semester/trimester when the course unit is delivered
name of lecturer(s)
year of study
2.year of studies
recommended optional program components
course unit code
type of course unit
mode of delivery