Business Management FT
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Product and Innovation Management

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students are familiar with fundamental strategies and tools of product and innovation management.
• are familiar with concepts and methods of market-oriented product development.
• are able to assess the organizational roots of product and innovation management.
• are familiar with organizational concepts necessary to develop innovations.
• are able to apply methods of product lifecycle management.

prerequisites and co-requisites

not applicable

course contents

Introduction to the topic of product and innovation management in the context of market-oriented product development considering the following aspects:
• Scope of tasks & responsibilities of product management
• Core skills and organizational integration into PM
• Market-oriented product development & QFD
• Product lifecycle management
• Agile product management & scrum
• Innovation management as a controlled process
• Roots of creativity and ideas
• Organizational preconditions for innovations
• Challenges of internal & external marketing of innovations

recommended or required reading

• Aumayr, K. (2014): Erfolgreiches Produktmanagement: Tool-Box für das professionelle Produktmanagement und Produktmarketing, 3. Aufl., Wiesbaden: Springer Gabler.
• Herrmann, A.; Huber, F. (2013): Produktmanagement: Grundlagen - Methoden – Beispiele, 3. Aufl., Wiesbaden: Springer Gabler.
• Pichler, R. (2013): Agiles Produktmanagement mit Scrum: Erfolgreich als Product Owner arbeiten, 2. Aufl., Heidelberg: dpunkt Verlag.
• Vahs, D.; Brem, A. (2013): Innovationsmanagement: Von der Idee zur erfolgreichen Vermarktung, 4. Aufl., Stuttgart: Schäffer Poeschel.
• Hauschildt, J.; Salomo, S. (2010): Innovationsmanagement, 5. Aufl., München: Vahlen.
• Tidd, J.; Bessant, J. (2013): Managing Innovation: Integrating Technological, Market and Organizational Change, 5th ed., Hoboken: John Wiley & Sons.
• Trott, P. (2011): Innovation Management and New Product Development, 5th ed., Upper Saddle River: Financial Times Prentice Hall.

assessment methods and criteria

case study and/or presentation

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Dipl.-Kffr. Karin Steiner, Mag. (FH) Ing. Thomas Bluth, MSc

year of study

1.year of studies

recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery

In-class course

work placement(s)

not applicable