Business Management FT
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Strategy Development & Execution (E)

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

• are familiar with the opportunities of process-oriented development and implementation of strategies focusing on specific businesses, sectors or functions.
• are familiar with the concepts of strategy development, especially in the context of safeguarding the company.
• understand key factors influencing targets of sustainable business success.
• are able to analyze the strategy context, structures and processes.
• are familiar with important measures required to successfully implement business strategies, sectoral strategies and functional strategies.

prerequisites and co-requisites

not applicable

course contents

Business strategies (strategies of attack and defense); development strategies (cooperation strategies, coopetition, internationalization strategies); departmental strategies (strategies for procurement, marketing, staff, finance, R&D); steps in the strategic management process; strategic analysis.

recommended or required reading

Dillerup, R.; Stoi, R. (2011): Unternehmensführung. 3. Aufl., München: Vahlen
Dillerup, R.; Stoi, R. (2012): Fallstudien zur Unternehmensführung. 2. Aufl., München: Vahlen.
Welge, M.; Al-Laham, A. (2012): Strategisches Management: Grundlagen - Prozess - Implementierung. 6. Aufl., Wiesbaden: Gabler.
Albers, S. (2008). Kursbuch Strategieentwicklung: Analyse, Planung, Umsetzung
Flacha, K./ Hanisch, M./ Hartmann (2008): Strategieentwicklung. Grundlagen, Konzepte, Umsetzung

assessment methods and criteria

project and/or case study

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Dott. Markus Weishaupt

year of study

1.year of studies

recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery

In-class course

work placement(s)

not applicable