Business Management FT
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Investitionsgüter- & Dienstleistungsmarketing

level of course unit

English version will be available soon

Learning outcomes of course unit

English version will be available soon

prerequisites and co-requisites

English version will be available soon

course contents

English version will be available soon

recommended or required reading

Bruhn, M., Meffert, H., & Hadwich, K. (2019). Handbuch Dienstleistungsmarketing: Planung – Umsetzung - Kontrolle. Wiesbaden: Springer Verlag.
King, K. A. (2015). Complete guide to B2B marketing: New tactics, tools and techniques to compete in the digital economy. Harlow, UK: Pearson.
Klein, M. (2012). Erfolgreiches Investitionsgütermarketing: Umsatzplus nach dem MASCOTE-Prinzip. Wiesbaden: Springer.
Meffert, H., Bruhn, M., & Hadwich, K. (2018). Dienstleistungsmarketing: Grundlagen – Konzepte – Methoden. Wiesbaden: Springer Verlag.
Richter, H. P. (2013). Investitionsgütermarketing: Business-to-Business-Marketing von Industrieunternehmen. München: Carl Hanser Verlag.
Wirtz, J., Lovelock, C. H., & Chew, P. (2018). Essentials of services marketing. Harlow, UK: Pearson.

assessment methods and criteria

English version will be available soon

language of instruction

German

number of ECTS credits allocated

2

planned learning activities and teaching methods

English version will be available soon

semester/trimester when the course unit is delivered

3

name of lecturer(s)

Mag. (FH) Andreas Hölbling

course unit code

SMK 3

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

not applicable