Business Management FT
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Introduction to Business Studies

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

• know the different business-related sub-areas, their problems as well as their solution methods.
• recognize connections in terms of diverse relationships between business-related functions.
• understand the business-related basis they need for subsequent advanced business studies courses; students are able to give arguments using business-related specialist vocabulary.
• are familiar with the most important constitutional and functional business decisions and are able to assess generally valid normative concepts of business studies.

prerequisites and co-requisites

not applicable

course contents

Course content
• Overview and context analysis of the most important sub-areas of business studies
• Business studies and their fundamentals within the framework of economic sciences
• Business studies as a science
• Business-related decision making
• Models and concepts of management-oriented business studies
• Constitutive business decisions
• Functional business decisions
• Business leadership decisions: management and ethics, strategic planning and monitoring, staff and organization
• Fundamentals of market-oriented, process-oriented, strategy-oriented and value-oriented management
• Definition and fundamentals of business studies
• Explanation of business studies as science
• Business-related decision making
• Constitutive business decisions (legal forms, selection of location, mergers) and functional business decisions (material industry, production industry, marketing, financial industry, accounting)
• Explanation of business leadership decisions (management and strategy, planning and monitoring, staff and organization, management and ethics)

recommended or required reading

Vahs, D./ Schäfer-Kunz, J. (2012). Einführung in die Betriebswirtschaftslehre, 6. Auflage
Jung, H. (2010). Allgemeine Betriebswirtschaftslehre
Hutzschenreuther, T. (2011): Allgemeine Betriebswirtschaftslehre – Grundlagen mit zahlreichen Praxisbeispielen
Schefczyk, M. / Pankotsch, F. (2003): Betriebswirtschaftslehre junger Unternehmen, Stuttgart
Thommen, J-P./ Achleitner, A.-K. (2009): Allgemeine Betriebswirtschaftslehre. Eine umfassende Einführung aus managementorientierter Sicht
Wöhe, G./ Döring, U. (2010): Einführung in die Allgemeine Betriebswirtschaftslehre

assessment methods and criteria

written examination

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Wolfgang Klose

year of study

1.year of studies

recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery

in-class course

work placement(s)

not applicable