Business Management FT
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Advanced Business Management

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students acquire knowledge in one foreign language. They are able to understand subject-specific content in a foreign cultural and a foreign social environment and make use of their knowledge when tackling specific business management problems in an international context

prerequisites and co-requisites

not applicable

course contents

Advanced Business Management. Course comprising the following three areas:

1. Management (possible content: strategic management, competitive strategies, management of multinational corporations, organizational theory, corporate behavior, corporate culture, knowledge management, management of innovations, business ethics, corporate governance, managerial decision behavior, HRM, etc.)

2. Marketing (possible content: advanced marketing management, consumer behavior, customer service excellence, global marketing, etc.)

3. Accounting / Finance / Controlling (possible content: financial management, portfolio management, options and futures, international finance, etc.)

recommended or required reading

Depending on the thematic orientations of the elective courses.

assessment methods and criteria

written examination, presentation and participation

language of instruction

not applicable

number of ECTS credits allocated

16

planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered

5

name of lecturer(s)

Ausland

year of study

3.year of studies

recommended optional program components

not applicable

course unit code

ABM

type of course unit

compulsory

mode of delivery

In-class course

work placement(s)

not applicable