Business Management FT
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Geschäftsmodell: Analyse & Anwendung

level of course unit

Bachelor

Learning outcomes of course unit

English version will be available soon

prerequisites and co-requisites

English version will be available soon

course contents

English version will be available soon

recommended or required reading

Bock, A. J., & George, G. (2018). The business model book: Design, build and adapt business ideas that drive business growth. Harlow, UK: Pearson.
Gassmann, O., Frankenberger, K., & Csik, M. (2014). The business model navigator: 55 models that will revolutionise your business. Harlow, UK: Pearson.
Glauner, F. (2016). Zukunftsfähige Geschäftsmodelle und Werte: Strategieentwicklung und Unternehmensführung in disruptiven Märkten. Berlin-Heidelberg: Springer Verlag.
Klasen, J. (2019). Business Transformation: Praxisorientierter Leitfaden zur erfolgreichen Neuausrichtigung von Unternehmen und Geschäftsfeldern. Wiesbaden: Springer Verlag.
Linz, C., Müller-Stewens, G., & Zimmermann, A. (2017). Radical business model transformation: Applying behavioural insights for improved organizational strategy. London: Kogan Page.

assessment methods and criteria

English version will be available soon

language of instruction

German

number of ECTS credits allocated

3

planned learning activities and teaching methods

English version will be available soon

semester/trimester when the course unit is delivered

4

name of lecturer(s)

Director of Studies

course unit code

STM 2

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

none