Business Management FT
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Marketing (E)

level of course unit

Bachelor

Learning outcomes of course unit

English version will be available soon

prerequisites and co-requisites

English version will be available soon

course contents

English version will be available soon

recommended or required reading

Bruhn, M. (2019). Marketing: Grundlagen für Studium und Praxis. Wiesbaden: Springer Verlag.
Kotler, P., Keller, K. L., & Opresnik M. O. (2017). Marketing-Management: Konzepte – Instrumente – Unternehmensfallstudien. Hallbergmoos: Pearson.
Kotler, P., Armstrong, G., Harris, L. C., & Piercy, N. (2016). Grundlagen des Marketing. Hallbergmoos: Pearson.
Meffert, H., Burmann, C., Kirchgeorg, M., & Eisenbeiß, M. (2019). Marketing: Grundlagen marktorientierter Unternehmensführung, Konzepte – Instrumente - Praxisbeispiele. Wiesbaden: Springer Verlag.
Winnen, L., Rühle, A., & Wrobel, A. (2019). Innovativer Einsatz digitaler Medien in Marketing. Wiesbaden: Springer Verlag.

assessment methods and criteria

English version will be available soon

language of instruction

English

number of ECTS credits allocated

3

planned learning activities and teaching methods

English version will be available soon

semester/trimester when the course unit is delivered

1

name of lecturer(s)

Dr. Kristina Kampfer

course unit code

MKV 1

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

not applicable