Business Management FT
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Marketing (E)

level of course unit


Learning outcomes of course unit

English version will be available soon

prerequisites and co-requisites

English version will be available soon

course contents

English version will be available soon

recommended or required reading

Bruhn, M. (2019). Marketing: Grundlagen für Studium und Praxis. Wiesbaden: Springer Verlag.
Kotler, P., Keller, K. L., & Opresnik M. O. (2017). Marketing-Management: Konzepte – Instrumente – Unternehmensfallstudien. Hallbergmoos: Pearson.
Kotler, P., Armstrong, G., Harris, L. C., & Piercy, N. (2016). Grundlagen des Marketing. Hallbergmoos: Pearson.
Meffert, H., Burmann, C., Kirchgeorg, M., & Eisenbeiß, M. (2019). Marketing: Grundlagen marktorientierter Unternehmensführung, Konzepte – Instrumente - Praxisbeispiele. Wiesbaden: Springer Verlag.
Winnen, L., Rühle, A., & Wrobel, A. (2019). Innovativer Einsatz digitaler Medien in Marketing. Wiesbaden: Springer Verlag.

assessment methods and criteria

English version will be available soon

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

English version will be available soon

semester/trimester when the course unit is delivered


name of lecturer(s)

Dr. Kristina Kampfer

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)

not applicable