Business Management FT
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Empirical Social Research Methods

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

• are familiar with different methods of acquiring academic knowledge and are able to formulate research questions in an appropriate way.
• are able to plan and apply methodical procedures in the research process.
• are able to design and apply appropriate procedures in the fields of selection, survey, data selection, data processing and evaluation.
• are familiar with quality criteria of quantitative and qualitative social research and are able to apply them correctly in the seminar and Bachelor theses.

prerequisites and co-requisites

not applicable

course contents

Part A: Fundamentals of research process and research design
Empirical research process, deductive and inductive research approaches, phases of the research process, quantitative and qualitative research approaches and research methods.
Part B: Social data collection
Basic problem of operationalization, selection procedure; population and sample, data collection procedures: interview, observation, reconstruction, experiments.
Part C: Social data analysis
Categorizing methods, descriptive methods and context analyses, statistical methods.

recommended or required reading

Atteslander, P. (2010): Methoden der empirischen Sozialforschung. 13. Aufl., Berlin u.a.: de Gruyter.
Bortz, J.; Döring, N. (2006): Forschungsmethoden und Evaluation für Human- und Sozialwissenschaftler. 4. Aufl., Berlin u.a.: Springer.
Schnell, R.; Hill, P.; Esser, E. (2013): Methoden der empirischen Sozialforschung. 10. Aufl., München: Oldenburg.
Diekmann, A. (2010): Empirische Sozialforschung: Grundlagen, Methoden, Anwendungen. Reinbek: Rowohlt.

assessment methods and criteria

written examination and/or homework (scientific paper)

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) DDr. Mario Situm

year of study

1.year of studies

recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery

In-class course

work placement(s)

not applicable