Business Management FT
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Teamwork, Communication and Presentation

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students:
• are able to use different media for targeted planning, structured designing and the professional presentation of topics to an expert audience.
• are familiar with the fundamental terms of communicative processes and are able to make deliberate use of content aspects as well as relationship aspects in human communication.
• are familiar with fundamental presentation techniques.

prerequisites and co-requisites

not applicable

course contents

Students acquire fundamentals of social, speaking, reading, writing and presentation skills. They pass on and present contents from the fields of economy, politics, culture and history as well as intercultural connections. Discussion skills and the presentation of specific economic topics are put to the fore.
After a short theoretical introduction to presentation techniques, case studies and exercises are used to familiarize students with the field of oral and media-based communication.
Particular focus is placed on preparing the content (structure and composition) and on carrying out presentations (presentation techniques; targeted use of media).
Students acquire basic information about the fundamental components of communicative processes. Simulations help students to understand the message as well as content aspects and relationship aspects of human communication. The aim of tackling presentation techniques is to inform students about the effects of different presentation elements (language, voice, body, space) and to let them gain experience in making effective use of them in order to be able to give better presentations.

recommended or required reading

Bayer, K. (2007): Argument und Argumentation. Logische Grundlagen der Argumentation.
Birkenbihl, V. (2010): Redetraining für jeden Anlass - Besser reden, verhandeln, diskutieren.
Birkenbihl, V. (2013): Kommunikationstraining: Zwischenmenschliche Beziehungen erfolgreich gestalten.
Bührer, D. (2007): Toolbox Business-Kommunikation: Handwerkzeug für eine effiziente Kommunikation.
Grass, B./ Ant, M./ Chamberlain, J./ Rörig, H. (2008): Schritt für Schritt zur erfolgreichen Präsentation.
Crowther-Alwyn, J. (1997): Business Roles, Cambridge.
Crowther-Alwyn, J. (1999): Business Roles 2, Cambridge.
Eller, F./ Noelle, O. (2009): Die 7 Schritte zur erfolgreichen Präsentation: Training zu Methoden der Präsentation und Kommunikation-
Hertzer, K. (2005): Rhetorik im Job.

assessment methods and criteria

presentation, poster design and/or interview

language of instruction

German

number of ECTS credits allocated

3

planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered

1

name of lecturer(s)

Prof. (FH) Dr. Wolfgang Klose

year of study

1.year of studies

recommended optional program components

not applicable

course unit code

ISK.1

type of course unit

compulsory

mode of delivery

In-class course

work placement(s)

not applicable