Within the context of their bachelor theses, students of the study program Business Management work on various business administration topics, which are illuminated both from a practical and a scientific point of view. The quality of some of works is exceptional and above-average, and these theses are then published in relevant journals. The students write the respective essays together with their supervisors. Their works contain the most essential research results and practical recommendations for action. Previously published essays by our students are listed in the following. Please contact us if you require more information with regard to content.
Digital transformation in the area of supply chain management is becoming increasingly important in order for companies to maintain their competitive edge. The goal of the present study is to determine which technologies are relevant in today’s supply chain management, which are already being used and which can still be improved. Austrian companies were surveyed and the gained insights evaluated.
Christina Michaela Noppinger, UF.vzB.14
Situm, M., & Noppinger, C. M. (2019). Herausforderungen im Supply Chain Management: Studie zum Einsatz relevanter Technologien im Rahmen von Industrie 4.0. Zeitschrift Führung + Organisation, 88(2), 83–90.
A brief summary of the results of the study is available here.
Online evaluations have meanwhile become an integral part in the information procurement process of customers. Whether for restaurant, product or even employer evaluations, everyone has the opportunity to state his or her opinion more or less anonymously – more or less objectively – and thereby act as a critic, consultant and the voice of the people. Experiential reports in form of symbolic stars or even verbalized critiques have meanwhile become part of the research process of customers and are thereby integrated in the decision-making process for purchases. The article is focused on determining the importance or power of these evaluations.
Thorsten Hein, UF.vzB.15
Situm, M., Sorrentino, G., & Hein, T. (2018). Der Einfluss von Online-Bewertungen auf Kaufentscheidungen: Müssen Unternehmen umdenken? Marke41, 6, 8-13.
The relevance of influencer marketing has greatly increased in recent years and will continue to do so as long as social networking advances since companies, in the wake of the far-reaching social media range of influencers can provide a further digital touch point and benefit from the viral dynamism of utilized media. The basic form and effect of influencer marketing is not a totally new phenomenon as merely the stage and channel have been adapted to digital communications usage and trends. Within the context of performed interviews for influencers and marketing experts, the terms opportunities and risks of influencer marketing are discussed and contrasted from a double perspective and measures derived for operational practice.
Annachiara Hinteregger, UF.vzB.14
Situm, M., Sorrentino, G., & Hinteregger, A. (2018). Influencer Marketing aus der Praktikerperspektive: Wie kann man eine gezielte Nutzung für Unternehmen erreichen? Marketing Review St. Gallen, 35(5), 66-75.
Insolvency rates in the tourism industry have been on the rise in Austria since 2013. However, this development alone does not depict the true extent of difficulties in the industry since there are still many companies that are in crisis and in danger of insolvency. Principally, the following applies: The earlier a crisis is recognized, the more cost-effective and expedient the initiated turnaround measures. The Balanced Score Card (BSC) is a possible instrument for early detection. The aspect of sustainability, which can be integrated with various approaches and parameters, should be especially important for such an instrument so that a Sustainability Balanced Scorecard (SBSC) can be developed and utilized. The article states which values an SBSC should include from a practical and scientific point of view and how such a scorecard should be explicitly designed for the tourism industry in order to achieve sustainable and long-term success.
Raphael Lechner, UF.vzB.16
Situm, M., Sorrentino, G., & Lechner, R. (2019). Sustainability Balanced Scorecard im Tourismus. Tourismus Wissen - quarterly, 16, 99-104