Facility & Real Estate Management PT
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Selected Topics Business Management

level of course unit

Advanced knowledge, immersion

Learning outcomes of course unit

Graduates are able to: - describe and apply basic concepts and methods of business studies. - describe and apply detailed concepts and contexts related to business studies. - critically evaluate and question methods and concepts related to business studies. - analyze and apply business studies methods and concepts to the real estate industry

prerequisites and co-requisites

Lectures "Business Studies Basics" BWL.1, "Accounting Basics" BWL. 2, "Marketing" BWL.3

course contents

The course focuses on the basic principles and specific knowledge of the individual disciplines. A few examples of the subject areas which will be addressed are: - organizational management - human resource management - accounting - controlling - distribution, marketing and corporate communication - Strategic management - Corporate management - Financial industry - Procurement, production and logistics - Business informatics - Business studies in the real estate industry

recommended or required reading

- Rowoldt, J.: Human Resource Management: Lehrbuch für Bachelor und Master, Springer Verlag Berlin, 1. Auflage, 2013 - Bartscher, T., Stöckl, J., Träger, T.: Personalmanagement: Grundlagen, Handlungsfelder, Praxis, Person Verlag München, 1. Auflage, 2012 - Kotler, P. Armsstong, G., Wong, V., Saunders, J.: Grundlagen des Marketings, Person Verlag München, 5. Auflage, 2010 - Kotler, P., Keller, L., Bliemel, F.: Marketing-Management: Strategien für wertschaffendes Handeln, Person Verlag München, 12. Auflage, 2007 - Johnson, G., Scholes, K., Whittington, R.: Strategisches Management - Eine Einführung - Unternehmensführung, Person Verlag München, 9. Auflage, 2011 - Jones, G., Bouncken, R.: Organisation: Theorie, Design und Wandel, Person Verlag München, 5. Auflage, 2008 - Vahs, D.: Organisation: Ein Lehr- und Managementbuch, Schäffer Poeschel München, 8. Auflage, 2012 - Porter, M, Volker, B., Schwoer, T.: Wettbewerbsstrategie: Methoden zur Analyse von Branchen und Konkurrenten, Campus Verlag Frankfurt, 12. Auflage, 2013 - Berk, J, DeMarzo, P.: Grundlage der Finanzwirtschaft, Person Verlag München, 2. Auflage, 2011 - Copeland, T., Weston, F., Shastri, K.: Finanzierungstheorie und Unternehmenspolitik, Person Verlag München, 4. Auflage, 2007

assessment methods and criteria

Term paper, presentation, written examination

language of instruction

German

number of ECTS credits allocated

6

planned learning activities and teaching methods

Lecture, group work, presentation and discussion of tasks

semester/trimester when the course unit is delivered

3

name of lecturer(s)

Mirjam Franz, MSc

year of study

2. Year of studies

recommended optional program components

None

course unit code

BWL.4

type of course unit

Compulsory subject

mode of delivery

20% web-based self-learning unit, 80% in class course (integrated lecture)

work placement(s)

Not applicable