Industrial Engineering & Management FT
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Innovation Management & Business Development

level of course unit

First cycle, Bachelor

Learning outcomes of course unit

Students are able to:
 find out the innovation needs of a business and develop an innovation strategy.
 structure the innovation needs and define adequate processes including methods for future
work.
 apply creativity methods.
 plan business development.

prerequisites and co-requisites

not applicable

course contents

In this course students are introduced to the definitions of terms (innovation, product innovation vs. process innovation) and the focus is put on the strategic relevance of innovation (competitiveness / competitive advantage) and students learn how to deal with innovation in a structured manner (innovation-promoting organisational forms, business culture, member of staff management, marketing). The main question is how innovation management, apart from lucky one-hit wonders, can lead to a sus-tainable organisation and position in businesses. Interfaces to management-promoting methods, such as process management, project management and knowledge management, are tackled separately and in a way that makes a holistic view possible. In order to increase the affinity with the topic innovation, students carry out respective group projects accompanying the course.

recommended or required reading

 Anthony, et al. (2008): The Innovator’s guide to growth, Harvard Business Press
 Anthony (2012): The little black book of innovation, Harvard Business School Pub-lishing
 Corsten, et al. (2006): Grundlagen des Innovationsmanagements, Vahlen Verlag München
 Hauschildt, Salomo (2007): Innovationsmanagement, 4. Aufl., Vahlen Verlag München

assessment methods and criteria

Assigment, presentation and exam

language of instruction

English

number of ECTS credits allocated

2

planned learning activities and teaching methods

Lecture

semester/trimester when the course unit is delivered

4

name of lecturer(s)

Director of Studies

year of study

Second year of studies

recommended optional program components

not applicable

course unit code

WM.4

type of course unit

Compulsory

mode of delivery

In-class course

work placement(s)

not applicable