Innovation Management & Business Development
level of course unit
First cycle, Bachelor
Learning outcomes of course unit
Students are able to:
find out the innovation needs of a business and develop an innovation strategy.
structure the innovation needs and define adequate processes including methods for future
apply creativity methods.
plan business development.
prerequisites and co-requisites
In this course students are introduced to the definitions of terms (innovation, product innovation vs. process innovation) and the focus is put on the strategic relevance of innovation (competitiveness / competitive advantage) and students learn how to deal with innovation in a structured manner (innovation-promoting organisational forms, business culture, member of staff management, marketing). The main question is how innovation management, apart from lucky one-hit wonders, can lead to a sus-tainable organisation and position in businesses. Interfaces to management-promoting methods, such as process management, project management and knowledge management, are tackled separately and in a way that makes a holistic view possible. In order to increase the affinity with the topic innovation, students carry out respective group projects accompanying the course.
recommended or required reading
Anthony, et al. (2008): The Innovator’s guide to growth, Harvard Business Press
Anthony (2012): The little black book of innovation, Harvard Business School Pub-lishing
Corsten, et al. (2006): Grundlagen des Innovationsmanagements, Vahlen Verlag München
Hauschildt, Salomo (2007): Innovationsmanagement, 4. Aufl., Vahlen Verlag München
assessment methods and criteria
Assigment, presentation and exam
language of instruction
number of ECTS credits allocated
planned learning activities and teaching methods
semester/trimester when the course unit is delivered
name of lecturer(s)
Director of Studies
year of study
Second year of studies
recommended optional program components
course unit code
type of course unit
mode of delivery