International Business Studies FT
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Presentation Skills

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students will:
acquire practical skills in all aspects of preparing and delivering professional presentations using various media;
be able to plan, structure and professionally present to an expert audience using various media.

prerequisites and co-requisites

not specified

course contents

After a brief theoretical introduction to presentation techniques, students will gain an understanding of the topics of oral and media-based communication through case studies and practical exercises. Particular focus will be placed here on the preparation of content (structure and organization) and delivery of presentations (selection and presentation of material, targeted use of media).

recommended or required reading

Bayer, K.: Argument und Argumentation. Logische Grundlagen der Argumentation. Göttingen, 2007
Birkenbihl, V. F.: Redetraining für jeden Anlass - Besser reden, verhandeln, diskutieren. Landsberg am Lech, 2010

assessment methods and criteria

Written exam and/or scientific paper and/or presentation

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Fiona K.P. MacKay-Falls, MSc

year of study

1st year

recommended optional program components

not specified

course unit code


type of course unit


mode of delivery

In-class course

work placement(s)

not applicable