International Business Studies PT
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Management & Strategy II

level of course unit

1. Study cycle, Bachelor

Learning outcomes of course unit

The students:
• understand the connections between strategy, organization, productivity, leader-ship, culture, change, etc.
• are capable of applying strategic methods to their own company.
• can combine strategy and new megatrends (digitization, VUCA-World, etc.).
• have the skills to independently develop strategy methods.

prerequisites and co-requisites

English version will be available soon

course contents

• "Holistic strategic management" in the sense of combining strategy with: Organiza-tion, productivity, leadership, culture, change, etc.
• Linking strategy with current issues
• Development and adaptation of strategic methods
• Application and implementation of strategic issues for your own company

recommended or required reading

• Müller-Stewens, Günter; Lechner, Christoph: Strategisches Management. Schäffer-Poeschel (in the current edition)
• Stöger, novel: Strategieentwicklung für die Praxis. Schäffer-Poeschel (in the current edition)
• 1-2 current articles from professional journals

assessment methods and criteria

Online tasks, exam

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Blended Learning

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Peter Dietrich

course unit code


type of course unit

integrated lecture

mode of delivery