International Business Studies PT
Apply Icon

Exploratory research methods

level of course unit

1. Study cycle, Bachelor

Learning outcomes of course unit

The students are able to:
• describe the basic methodological approaches in the social sciences and to orien-tate their own research projects accordingly.
• designate qualitative data collection procedures and implement them independent-ly.
• create questionnaires based on theoretical concepts and conduct and evaluate interviews and group discussions
• discuss the potential/limitations of qualitative methods and relate them to quantita-tive methods.
• assess the possible combinations of qualitative and quantitative methods and im-plement them in practice.

prerequisites and co-requisites

English version will be available soon

course contents

• Basic principles of qualitative social research
• Survey methods in qualitative interviewing and observation
• Qualitative selection procedures and content analysis
• Group discussion and interviewing
• Combination of methods

recommended or required reading

• Buber, Renate; Holzmüller, Hartmut: Qualitative Marktforschung: Konzepte - Methoden – Analysen. Gabler Verlag (in the current edition)
• Flick, Uwe: Qualitative Sozialforschung. Eine Einführung. Rowohlt Taschenbuchverlag. (in the current edition)
• Lamnek, Siegfried; Krell, Claudia: Qualitative Sozialforschung. Beltz Verlag. (in the current edition)
• Mayring, Philipp: Einführung in die qualitative Sozialforschung. Beltz (in the current edition)

assessment methods and criteria

Online tasks, presentation, exam

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Blended Learning

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Peter Dietrich

course unit code


type of course unit

integrated lecture

mode of delivery