Marketing & Communication Management FT
Apply Icon
Apply
now

Curriculum

Studienordnung in Kraft seit 28.10.2015, Studienbeginn ab Studienjahr 2015/16

Studienordnung in Kraft seit 28.5.2013, Studienbeginn ab Studienjahr 2013/14

Course

Semester (ECTS)

marketing 1 2 3 4 5 6
Marketing I: Fundamentals & Marketing Planning 2,0
Marketing I: Fundamentals & Marketing Planning 4,0
Graphic Arts & Design I 1,0
Multimedia Application I: Photography & Image Editing 4,0
Advertising Psychology 3,0
Branding & Positioning 2,0
Marketing II: Media Channels and Media Planning 2,0
Marketing II: Media Channels and Media Planning 4,0
Multimedia Application II: Printed Material 3,0
Creativity Techniques 1,0
Graphic Arts & Design II 1,0
Market Research 2,0
Market Research 3,0
Marketing Specialization 4,0
Multimedia Application III: Audio/Video 3,0
Marketing III: Marketing Management & Marketing Controlling 2,0
Marketing IV: Integrated Marketing 4,0
Multimedia Application IV: Crossmedia 3,0
Marketing V: Trends in Marketing 1,0
practice transfer 1 2 3 4 5 6
Bachelor Seminar I 6,0
Integrative Case Study I 5,0
Integrative Case Study II 5,0
Bachelor Seminar II 6,0
Professional Internship 20,0
social competences 1 2 3 4 5 6
Team Building 1,0
English for Marketeers I 1,0
Academic Research and Writing I 2,0
Presentation Techniques 1,0
Project Management 1,0
English for Marketeers II 1,0
Academic Research and Writing II 2,0
Media Training 2,0
Negotiation Training 1,0
management & business studies 1 2 3 4 5 6
Fundamentals of Sociology and Organizational Theory 3,0
Fundamentals of Business Administration 3,0
Introduction to Law 2,0
Finance and Accounting 2,0
Copyright Law and Media Law 1,0
Management Concepts 2,0
Controlling 2,0
Management Techniques 1,0
Strategic Management 2,0
communication 1 2 3 4 5 6
Media Theory 3,0
Communication I: Fundamentals of Communication 3,0
Communication II: Language & Style 3,0
Communication II: Language & Style 1,0
Communication III: Corporate Communication & PR 2,0
Communication III: Corporate Communication & PR 4,0
Communication IV: PA & Lobbying 2,0
Ethics in Media and Marketing 2,0
Media Competence 1,0
Media Competence 2,0
Media Aesthetics 2,0
Media Aesthetics 2,0
Communication V: Trends in Communication 1,0
Communication VI: Intercultural Communication 1,0
international competencies 1 2 3 4 5 6
Exchange Semester Coaching 1,0
Marketing 10,0
Communications 10,0
Electives 4,0
Business Studies 5,0
General Overview 1 2 3 4 5 6
Hours per week 19,5 21 16 18,5 0,5 5
ECTS Credits* 30 30 30 30 30 30

(E) Veranstaltungen in englischer Sprache
* ECTS: European credit transfer System, Arbeitsaufwand des Studierenden pro Veranstaltung
SWS: Semesterwochenstunden