Marketing & Communication Management FT
Apply Icon

Communication II: Language & Style

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students will gain fundamental knowledge of text types, rhetoric and kinesics. In addition, students will develop and be capable of applying language skills, both written and spoken, building on the rules learned from the fields of journalism, public relations and corporate communication.

prerequisites and co-requisites

Fundamentals of communication and media

course contents

The course “Language and Style” gives students the opportunity to work on their written and oral communication style in order to ideally prepare them for communication in a practical setting.

The lecture units offer a repetition of important aspects of language (e.g., subtleties of German grammar and rhetorical stylistic devices) and provide the theoretical fundamentals of modern forms of written and oral communication. In the practice units students will discuss concrete problems of company-related communication and gain experience in dealing with them in practical exercises under the lecturer’s guidance.

This course has the following content:

Rhetoric and kinesics
- Project presentation
- Public speaking
- Face-to-face conversation (superiors, colleagues, employees)
- Interviewing and questioning techniques

Written communication style
- Writing for listeners/TV/web/print media/science
- Interviewing skills (research, question types, transcription, etc.)
- Job application (CV, letter of motivation)
- Text types (news factors, news and reports)
- Records and minutes
- Business letters

recommended or required reading

Münch, R.(1991): Dialektik der Kommunikationsgesellschaft. Suhrkamp Sick, B. (2006): Der Dativ ist dem Genetiv sein Tod. 24. KiWi Skasa-Weiß, R. (2006): Fünf Minuten Deutsch. Klett-Cotta

assessment methods and criteria

written examination

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

lecture, case studies, discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

director of studies

year of study

1.year of studies

recommended optional program components

not applicable

course unit code


type of course unit

compulsory (lecture)

mode of delivery

In-class course

work placement(s)

not applicable