Marketing & Communication Management FT
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Media Aesthetics

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students will acquire both analysis and application competencies for media influenced aesthetic perception processes. Of central importance are the interrelationships between the senses and perception, style and development of tastes and the resulting representation concepts and mediamorphoses. Competence to apply the acquired knowledge is strengthened and enhanced by examples.

prerequisites and co-requisites

previous communication and media courses

course contents

The influence of media on social and cultural identity is an important part of the course. The interplay of sensory perception and development of tastes plays an equally important role here as mediamorphosis processes and the representation concept. The course also reflects on the interrelationship between art and media in the context of style and sensory perception. Specific topics such as (1) the interaction between the aesthetic, material and formal character of advertising and the media or (2) the connection between youth culture lifestyle and the media will be explored by the students within the framework of the seminar unit by means of independent preparatory reading and subsequent discussion.

recommended or required reading

Hepp, A. (2011): Medienkultur - Die Kultur mediasierter Welten. VS Verlag für Sozialwissenschaften Smudits, A. (2002): Mediamorphosen des Kulturschaffens. New Academic Press Wegener, C. (2008): Medien, Aneignung und Identität: „Stars“ im Alltag jugendlicher Fans. VS Verlag für Sozialwissenschaften

assessment methods and criteria

reflection paper

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

seminar case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Mag. Helmut Mathias Kuhn

year of study

2.year of studies

recommended optional program components

not applicable

course unit code


type of course unit

compulsory (seminar-degree)

mode of delivery

In-class course

work placement(s)

not applicable