Marketing & Communication Management FT
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Exchange Semester Coaching

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

The semester abroad has a personality-forming aspect to it and will therefore provide students with additional competencies. Moreover, students will acquire, deepen and expand their foreign-language skills. Learning to develop an understanding of other cultures and to adapt to them are additional educational aspects of this course. Students will develop an understanding of marketing and communication management in an international and intercultural context and also expand their expertise.

prerequisites and co-requisites

Fundamentals of Marketing, Communication, Media and Business Administration

course contents

Students will attend this preparatory course in order to prepare them for the many challenges of the semester abroad.
Above all, this course aims to advise students on the choice of courses (learning agreement). Another objective of this course is to provide assistance to the students in the form of e-coaching sessions. Finally, students will be expected to discuss and reflect on their intercultural experience. This preparatory course will ensure that the semester abroad is as rewarding as possible.

recommended or required reading

Neugirg, E. (2008): Im Ausland studieren? Bildungseffekte von Studienaufenthalten im Ausland. VdM
Thomas, A. (Hrsg.) (2003): Handbuch Interkulturelle Kommunikation und Kooperation. Bd. 1: Grundlagen und Praxisfelder. Vandenhoeck & Ruprecht

assessment methods and criteria

In-course assessment

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Integrated course

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Wolfgang Reitberger, MSc

year of study

3.year of studies

recommended optional program components

not applicable

course unit code


type of course unit

compulsory (integrated lecture)

mode of delivery

In-class course

work placement(s)

not applicable