Marketing & Communication Management FT
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Marketing

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

The semester abroad has a personality-forming aspect to it and will therefore provide students with additional competencies. Moreover, students will acquire, deepen and expand their foreign-language skills. Learning to develop an understanding of other cultures and to adapt to them are additional educational aspects of this course. Students will develop an understanding of marketing and communication management in an international and intercultural context and also expand their expertise.

prerequisites and co-requisites

not applicable

course contents

During their time abroad, students are expected to complete courses in the field of “Marketing” equivalent to 10 ECTS at the partner university. The courses must be agreed upon in advance with the director of studies and be included in the learning agreement.

recommended or required reading

Neugirg, E. (2008): Im Ausland studieren? Bildungseffekte von Stu-dienaufenthalten im Ausland. VdM Thomas, A. (Hrsg.) (2003): Handbuch Interkulturelle Kommunikation und Kooperation. Bd. 1: Grundlagen und Praxisfelder. Vandenhoeck & Ruprecht

assessment methods and criteria

not applicable

language of instruction

English

number of ECTS credits allocated

10

planned learning activities and teaching methods

Integrierte Lehrveranstaltung

semester/trimester when the course unit is delivered

5

name of lecturer(s)

director of studies

year of study

3.year of studies

recommended optional program components

not applicable

course unit code

INT_MKT

type of course unit

compulsory (integrated lecture)

mode of delivery

In-class course

work placement(s)

not applicable