Marketing & Communication Management FT
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Copyright Law and Media Law

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students will acquire in-depth knowledge of the areas of law that are relevant to the field of marketing and communication. They will be aware of the most important laws and legal norms relating to the planning and implementation of events, the conceptual planning and design of graphic design and multimedia projects and the implementation of marketing activities. To this end, students will be introduced to the following branches of law: internet law, copyright law, event legislation and trademark law.

prerequisites and co-requisites

not applicable

course contents

For students to be able to acquire relevant and in-depth legal knowledge, the course covers, above all, specific areas of law that are relevant to skilled professionals in marketing. This includes the following:
- Internet law
- Copyright law
- Trademark law (‘intangible property rights’)
- Event legislation (including public framework legislation)

recommended or required reading

Karl, H. (2010): Grundzüge des Urheber- und Verwertungsgesellschaftenrechts. Linde Holoubek, M. / Kassai, K. / Traimer, M. (2010) Grundzüge des Rechts der Massenmedien. Springer

assessment methods and criteria

written examination

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

lecture, case studies, discussion, group work

semester/trimester when the course unit is delivered


course-hours-per-week (chw)


name of lecturer(s)

Mag. Simon Pöschl

year of study

1.year of studies

recommended optional program components

not applicable

course unit code


type of course unit

compulsory (lecture)

mode of delivery

In-class course

work placement(s)

not applicable