Marketing & Communication Management FT
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Fundamentals of Business Administration

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students will gain an understanding of business administration as being a perspective of organizations which is guided by economic aspects. They will be introduced to the general organizational structure of companies based on the division of labour and will develop an understanding of the typical business processes. They will also be introduced to the general constitutive factors of a company.

prerequisites and co-requisites

not applicable

course contents

In order to develop solid business administration foundations, the degree program also provides in-depth study in the field of business administration. At the beginning of the degree program students will acquire fundamental knowledge of this field in the course “Fundamentals of Business Administration”. The aim here is to enable students to independently explore the topic of business administration, e.g., by categorizing relevant business problems, identifying interrelationships between functions and practicing the correct use of professional terminology. Building on an introduction to the various subfields of business administration, the issues they are faced with and the solutions applied to these issues, the students will be introduced to the following topics:
- Business administration as a science
- Development and lines of demarcation
- Company, firm, business
- Legal forms
- Commodities
- Operational/process performance
- Engaging in economic activity
- Business organization

recommended or required reading

Schauer, R. (2009): Betriebswirtschaftslehre-Grundlagen. Linde
Vahs, K. (2007): Einführung in die BWL. Schäffer-Poeschel
Wöhe, G. (2010): Einführung in die allgemeine BWL. Vahlen

assessment methods and criteria

final written examination

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Dr. Manfred Reitsamer, MBA

year of study

1.year of studies

recommended optional program components

not applicable

course unit code


type of course unit

compulsory (integrated lecture)

mode of delivery

In-class course

work placement(s)

not applicable