Marketing & Communication Management FT
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Fundamentals of Sociology and Organizational Theory

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students will be introduced to the fundamental approaches of the social sciences. Above all, this course aims to develop thinking and working from a social sciences perspective. Based on various organizational theories, students will learn to engage in critical reflection and to apply the acquired knowledge in practice.

prerequisites and co-requisites

not applicable

course contents

In the course “Fundamentals of Sociology and Organizational Theory” students will be introduced to the main features of the social sciences. The priority here is to introduce students to the central concepts of sociology (e.g., action, identity, role, system, norms, values, meaning, group, power, organization, etc.) in order to develop sensitivity for thinking and working from a social sciences perspective. Building on this foundation, students will be introduced to organizational theory. To this end, the following topics related to organizational theory will be addressed: fundamentals of organizational theory and design, perspectives of the concept of organization, emergence of an organizational problem, differentiation and integration.
Various kinds of theories will be critically looked at and discussed. This includes the following:
- Classic organizational theories such as scientific management or bureaucracy model
- Theories of the 20th century such as human relations, contingency approach or new institutionalist approach

recommended or required reading

Bolman, L.G. / Deal, T.E. (2008): Reframing Organizations. Jossey-Bass
Kieser, A. / Ebers, M. (Hrsg.) (2006): Organisationstheorien. Kohlhammer
Korte, H. (2010): Einführung In Hauptbegriffe der Soziologie. Springer

assessment methods and criteria

written examination

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Dr. Markus Holzweber

year of study

1.year of studies

recommended optional program components

not applicable

course unit code


type of course unit

compulsory (integrated lecture)

mode of delivery

In-class course

work placement(s)

not applicable